Senior Marketing Executive, Legal & Retail Portfolios

Location: London, hybrid with onsite work required 50% of the time

Company

hirify.global is a global news organisation delivering journalism, information and events for audiences worldwide.

What you will do

• Develop and deliver data-led, multi-channel marketing strategies for FT Live events in the Legal and Retail portfolios.
• Grow delegate audiences by identifying new segments, refining messaging and creating lead-generation strategies.
• Plan campaigns across email, web, digital and print advertising, SEO, social media and content marketing.
• Manage event websites, digital content, marketing assets, budgets and user journeys through registration.
• Build partnerships with media organisations, industry associations and community groups, and support cross-promotion.
• Monitor campaign performance, analyse post-event results and collaborate with Content, Delegate Sales, Commercial Sales, Operations, design and data teams.

Requirements

• At least 3 years of experience or equivalent demonstrated ability in B2B marketing, ideally in events, media or an agency environment.
• Experience developing and delivering multi-channel marketing campaigns and engaging professional audiences through data and market insights.
• Strong commercial, copywriting, communication, organisational and relationship-management skills.
• Digital-first experience with CRM platforms, marketing automation tools, analytics platforms and Google Analytics.
• Ability to use marketing technologies and emerging tools, including AI marketing tools where relevant.
• Ability to work in the London-based hybrid model, with onsite work required 50% of the time.

Nice to have

• Experience marketing large-scale conferences or B2B events.
• Familiarity with Legal or Retail industry audiences.
• Experience with partnership marketing or industry associations.

Culture & Benefits

• Collaborative and inclusive workplace focused on growth, wellbeing and diverse perspectives.
• Generous annual leave and medical cover.
• Inclusive parental leave packages and subsidised gym memberships.
• Opportunities to give back to the community.
• Hybrid working designed to support flexibility, collaboration, communication and peer learning.