3 дня назад
Marketing Manager - Manager (Transport & Mobility)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Manager - Manager (Transport & Mobility): Leading UK&I B2B demand generation, account-based marketing, and customer growth programmes across Transport & Mobility and Public Sector markets with an accent on qualified pipeline creation, marketing operations, and commercial positioning. Focus on building measurable acquisition processes, coordinating PR and corporate communications, and managing an integrated marketing team.
Location: Hybrid work in London, Nottingham, or Wolverhampton, United Kingdom
Company
is an international management and technology consulting group supporting businesses and public organizations through transformation initiatives.
What you will do
- Lead, coach, and develop the UK&I marketing team across acquisition and customer growth.
- Build and operate demand-generation campaigns that convert market awareness into qualified opportunities and revenue.
- Lead account-based marketing for large B2B customers and prospects, with a focus on Transport & Mobility.
- Improve lead-generation, nurturing, marketing operations, and campaign measurement processes.
- Coordinate PR, lobbying, corporate communications, and marketing narratives across campaigns.
- Shape commercial offer positioning and go-to-market collateral in partnership with business leaders and offer owners.
Requirements
- Significant B2B demand-generation experience, ideally with large enterprise accounts in Transport & Mobility, infrastructure, or the public sector.
- Demonstrated experience building structured acquisition processes that produce measurable qualified pipelines.
- Experience managing press agencies and leading PR initiatives.
- Strong knowledge of marketing automation platforms, CRM systems, lead scoring, customer journeys, and campaign analytics.
- Strong commercial judgment and experience collaborating with sales and shaping market-facing offers.
- Excellent written and verbal English and solid management experience.
Nice to have
- French or another European language.
Culture & Benefits
- Opportunity to shape UK marketing strategy and influence business growth.
- Exposure to large B2B accounts in Transport & Mobility and public affairs initiatives.
- Collaboration with Sales, Corporate Communications, business leaders, and senior leadership.
- Hybrid working arrangement in the United Kingdom.
- Permanent contract with a competitive salary and benefits package.
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