Director, Demand Gen (AI)

Location: Hybrid in Vancouver or Toronto, Canada, with office attendance on Mondays, Wednesdays, and Thursdays.

Salary: CA$130K–CA$180K plus equity.

Company

hirify.global is an AI-first SaaS company building a platform that generates market, competitor, and buyer insights for revenue teams.

What you will do

• Own multi-channel demand generation campaigns from concept through launch, including email, paid campaigns, and webinars.
• Plan and execute the event calendar, including keynotes, sponsorships, booths, gifting, company events, and follow-up campaigns.
• Set SDR strategy across target segments, talk tracks, quarterly priorities, SPIFFs, budgets, hiring, coaching, and performance.
• Provide day-to-day leadership for marketing operations and improve SDR workflows and processes with RevOps.
• Build AI workflows that improve day-to-day demand generation operations.
• Measure pipeline generation, marketing contribution, campaign ROI, team performance, and event impact.

Requirements

• Experience running multi-channel B2B SaaS demand generation campaigns end to end.
• Experience coordinating with sales or SDR teams on targeting, messaging, and talk tracks.
• Experience planning and running in-person and virtual events.
• Ability to operate with a lean team and limited budget through efficient processes.
• Experience managing or closely overseeing another person’s work.

Nice to have

• Experience directly managing an SDR manager or another sales-adjacent function.
• Experience building community or creator partnership programs.
• Experience operating through a budget cut or team downsizing.

Culture & Benefits

• Office-first hybrid environment with collaboration in Vancouver and Toronto hubs.
• Extended health and dental coverage from Day 1.
• Employee Stock Option Plan for full-time employees.
• Flexible vacation policy with time off as needed.
• Mac or PC, access to professional tools, career development, coaching, and annual performance reviews.
• AI-first culture, leadership access, social events, and dog-friendly Vancouver and Toronto offices.