14 дней назад
Field Marketing Team Lead (B2B Technology)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Field Marketing Team Lead (B2B Technology): Leading North American field marketing strategy and execution to build pipeline, accelerate deals, and drive regional revenue with an accent on team leadership, sales alignment, integrated campaigns, and partner marketing. Focus on measuring funnel performance, localizing global campaigns, managing complex regional programs, and using data to optimize marketing impact.
Location: Remote, Canada
Company
is a global group delivering enterprise software, tailored solutions, and services across technology ecosystems including Atlassian, AWS, Slack, GitLab, monday.com, and Aha!
What you will do
- Lead, coach, and develop a regional field marketing team across North America.
- Partner with regional sales and business development leaders to align territory planning, account strategy, pipeline goals, and go-to-market priorities.
- Plan, budget, and oversee integrated regional campaigns, including account-based marketing, events, digital programs, and partner co-marketing.
- Manage localization and regionalization of global campaigns and coordinate joint go-to-market initiatives with technology partners.
- Establish KPIs, dashboards, and reporting processes to measure campaign performance, pipeline velocity, revenue impact, and team outcomes.
- Present insights to senior stakeholders and drive continuous improvement across marketing operations.
Requirements
- Extensive B2B field marketing experience in North America, preferably in the technology industry, with regional or global team leadership experience.
- Proven ability to lead and develop marketing professionals in a fast-paced, high-growth environment.
- Strong commercial understanding and experience aligning marketing strategy with sales and revenue outcomes.
- Deep knowledge of integrated marketing, including events, account-based marketing, digital campaigns, partner programs, demand generation, segmentation, localization, and personalization.
- Strong data literacy, stakeholder management, communication, organization, and prioritization skills.
- Willingness to travel for team activities and key business events.
Nice to have
- Knowledge of the Atlassian partner ecosystem or similar technology partner ecosystems.
- Experience in a fast-paced software or technology consulting environment.
- Experience with Jira, Confluence, Trello, Slack, HubSpot, and monday.com.
Culture & Benefits
- Remote-first work with flexible working hours.
- Generous paid time off and an inclusive Time Away Policy.
- Fully paid parental leave and extended leave for adoption, IVF, surrogacy, elective egg freezing, and women's health needs.
- MacBook provided, with additional support for remote home-office setup.
- Collaborative, inclusive, and continuous-improvement-focused working environment.
Hiring process
- Application and interview process supported by candidate preparation materials.
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