Retention Manager (Curlsmith)

Location: Boston, Massachusetts, USA; hybrid with three days onsite per week

Salary: $82,170–$102,712 annually in Massachusetts, plus bonus and benefits.

Company

hirify.global is a global consumer products company operating a portfolio of beauty, wellness, household, and lifestyle brands, including Curlsmith.

What you will do

• Own the customer retention strategy, reporting, KPI optimization, and initiatives to increase customer lifetime value and reduce churn.
• Develop segmentation, audience targeting, personalization, testing, and optimization roadmaps across customer communication channels.
• Plan and manage email campaigns, SMS campaigns, automations, loyalty initiatives, and subscription programs.
• Analyze channel performance, customer cohorts, list growth, forecasts, NPS, and fulfillment reporting.
• Partner with DTC eCommerce, Marketing, Customer Service, Sales, Product, Digital Experience, and external agencies.
• Provide indirect leadership and expertise to support best-in-class ecommerce customer experiences.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field.
• 7+ years of experience in CRM, digital marketing, direct marketing, or lifecycle marketing.
• Expertise in CRM, customer retention, lifecycle marketing, cohort analysis, LTV forecasting, segmentation, RFM modeling, and personalization.
• Hands-on experience with email service provider platforms, email and SMS marketing platforms, campaign testing, automation tools, and test-and-learn methodologies.
• Experience with loyalty and subscription programs, ecommerce platforms such as Shopify, and revenue growth through retention marketing.
• Must be authorized to work full-time in the United States.

Culture & Benefits

• Flexible hybrid schedule with onsite collaboration Tuesday through Thursday and remote work generally available Monday and Friday.
• Healthcare, dental, and vision coverage.
• Paid holidays, paid time off, paid parental leave, and paid charitable leave.
• 401(k) with company match, basic life insurance, and short- and long-term disability coverage.
• Educational assistance and a collaborative, inclusive work environment.