Category Manager, Fashion & Living (China)

Location: Shanghai, China; onsite role

Company

hirify.global is a global media and entertainment company developing content, consumer products, retail experiences, and theme park experiences through its Universal Products & Experiences business.

What you will do

• Develop and execute a multi-year Fashion and Living category strategy for Greater China.
• Define growth roadmaps, commercial milestones, KPIs, and annual revenue plans.
• Manage licensee portfolios, partner performance, brand alignment, and commercial execution.
• Lead negotiations from contract terms through omnichannel product launches.
• Drive product development, channel strategy, retail execution, and franchise growth.
• Build partnerships with licensees, digital platforms, social commerce channels, and regional retailers.

Requirements

• At least 6 years of progressive experience in brand licensing, consumer products, brand marketing, e-commerce, or retail category management.
• Experience in a multinational corporation or leading advertising and marketing agency.
• Strong B2B partner management, deal execution, B2C brand marketing, consumer engagement, and omnichannel retail knowledge.
• Strong financial acumen, including market analysis, P&L target management, KPI tracking, and revenue growth delivery.
• Outstanding presentation, pitching, contract negotiation, prioritization, and multitasking skills.
• Fluent Mandarin and business-level English, written and spoken, are required. Business travel is required as needed.

Nice to have

• Expertise in consumer megatrends, lifestyle evolution, intellectual property opportunities, and differentiated product experiences.
• Executive networks across licensees, brand partners, e-commerce platforms, and major regional or global retailers.
• Experience aligning cross-functional teams and building consensus in matrix organizations.

Culture & Benefits

• Collaborative and inclusive global work environment.
• Opportunity to develop products and experiences based on well-known entertainment franchises.
• Work across fashion, lifestyle products, retail, digital platforms, and consumer experiences.
• Equal employment opportunity and reasonable accommodation support are provided.

Hiring process

• External candidates may be required to attend an in-person interview at an hirify.global location before a hiring decision.