Manager, Dewu China (Ecommerce)

Location: Shanghai, Mainland China — Shanghai Corporate Office

Company

Coach is a global fashion house founded in New York and part of hirify.global, a global house of brands focused on innovation and inclusive growth.

What you will do

• Own Dewu business targets, including sales growth, margin delivery, productivity, and marketplace health.
• Transform Coach’s Dewu presence by strengthening brand visibility, consumer engagement, and the end-to-end platform experience.
• Optimize assortment, pricing, promotions, traffic, conversion, inventory productivity, and partner performance.
• Develop and execute a roadmap to consolidate the fragmented supply chain into a Brand Supply model.
• Build performance visibility to guide account management priorities, business strategy, and platform tactics.
• Partner with Marketing, Merchandising, Planning, Finance, Operations, Customer Experience, Legal, and the Dewu platform team.

Requirements

• Bachelor’s degree required; an advanced degree is preferred.
• 10+ years of relevant experience in eCommerce or wholesale, preferably in fashion, luxury, premium retail, or consumer brands.
• Strong knowledge of China’s digital commerce ecosystem, especially the Dewu platform, marketplace dynamics, B2B2C models, and social commerce.
• Proven experience driving commercial growth, margin discipline, business transformation, and operating model change.
• Strong partner management, negotiation, joint business planning, analytical, strategic thinking, communication, and executive presentation skills.
• Fluent written and spoken English and Mandarin; willingness to travel as needed.

Culture & Benefits

• Inclusive and innovative global fashion organization.
• Emphasis on courage, creativity, customer focus, learning agility, and results.
• People-manager expectations include developing direct reports, building effective teams, and applying strategic agility.
• Equal opportunity and affirmative action employer.