8 дней назад
Marketing Executive - Paid Social
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Executive - Paid Social (Paid Social/Meta/LinkedIn): Managing and developing paid social campaigns across territories to drive growth and return on investment with an accent on campaign performance, budget strategy, and cross-functional collaboration. Focus on testing new platforms, technologies, and audiences, optimizing KPIs, and documenting performance strategies.
Location: Hybrid role based within commuting distance of the Milton Park office in Oxfordshire, United Kingdom, with a minimum of three days per week in person. The office is expected to relocate to Oxford city centre in late 2027 or early 2028.
Company
Informa is a global academic publishing, business intelligence, knowledge, and events business; the role sits within Taylor & Francis Group.
What you will do
- Own paid social campaign plans and performance for assigned activities.
- Lead paid social activity across territories, optimizing growth and return on investment.
- Work with marketing planning teams to recommend growth strategies and budgets.
- Collaborate with analytics teams, internal stakeholders, and the wider business.
- Identify new platforms, technologies, and audiences to expand paid social activity.
- Run a test-and-learn agenda, communicate performance, and document strategies and growth opportunities.
Requirements
- Demonstrable experience managing paid social advertising campaigns on platforms such as LinkedIn and Meta.
- Understanding of profitability, growth, strategy evaluation, selection, and business development.
- Strong awareness of market conditions and commercial opportunities.
- Advanced knowledge of marketing and industry trends, with a focus on continuous self-development.
- Ability to manage project information and KPIs effectively.
- Ability to present information to a range of stakeholders.
Culture & Benefits
- Flexible balanced working model combining office collaboration with home or remote work.
- 25 days of annual leave, a birthday day off, and three additional discretionary days off during the holiday season.
- Four paid volunteering days per year.
- Company-funded private medical insurance, life assurance, optical and medical care, and a 24/7 employee assistance programme.
- Share Match plan, pension scheme, and a focus on wellbeing, inclusion, and work-life balance.
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