Digital Marketing Manager

Location: Tokyo, Japan (Hybrid). Regular domestic travel within Japan is required, with occasional international travel.

Company

hirify.global develops an AI-powered Autonomous IT platform using real-time endpoint intelligence for endpoint management and security.

What you will do

• Build digital awareness, engagement, and measurable share of voice across named enterprise accounts in Japan, with a focus on BFSI and critical infrastructure.
• Convert account-level digital engagement into qualified leads, opportunities, pipeline, and revenue for the Japan field sales organization.
• Plan, launch, and optimize paid search, paid social, programmatic display, and ABM campaigns for Japanese buyer personas and target accounts.
• Adapt global messaging and creative for Japanese enterprise audiences and integrate digital campaigns with field and event marketing.
• Track account penetration, engagement, intent lift, conversion, ROAS, and pipeline contribution, presenting actionable insights to Japan and global stakeholders.
• Own the ABM and intent platform, Marketo, Salesforce, Japan digital marketing budget, agency relationships, localized content, and social media channels.

Requirements

• 5–7 years of experience in B2B digital marketing, demand generation, or field marketing, including Japan-wide enterprise marketing.
• Proven ability to deliver pipeline and revenue outcomes through digital channels and work closely with field sales on account selection and pipeline accountability.
• Hands-on experience with paid search, paid social, programmatic advertising, ABM, campaign analytics, and advanced MarTech platforms such as Marketo or Eloqua, Salesforce, and ABM/intent tools.
• Native or business-fluent Japanese, written and spoken, with the ability to create and refine Japanese-language B2B content; business-level English is required for global collaboration.
• Strong understanding of Japanese enterprise buying behavior, including consensus-driven multi-stakeholder decision-making, long sales cycles, Yahoo! Japan, LINE, local search behavior, and Japan-specific SEO.
• Bachelor’s or Master’s degree in Marketing, Advertising, Communications, or a related field.

Nice to have

• Enterprise software or SaaS marketing experience, especially in cybersecurity, infrastructure, or endpoint products.
• Experience marketing to CISOs, CIOs, heads of infrastructure, and other security or IT decision-makers.
• Experience with alliance- and partner-led go-to-market programs involving ServiceNow, Microsoft, or regional systems integrators.

Culture & Benefits

• Collaborative, respectful, diverse, and inclusive global working environment.
• Opportunity to work across Japan and global marketing stakeholders on enterprise technology campaigns.
• Five paid volunteer time-off days annually.
• Regular customer, event, and partner travel within Japan, with occasional international travel.