Head of Marketing APJ (Singapore based)

Location: Melbourne, Australia; relocation to Singapore is expected, and the role is hybrid. Okta provides visa sponsorship and a relocation package.

Company

Okta provides identity and access security infrastructure for organizations and helps them securely adopt AI.

What you will do

• Define and own the APJ demand marketing strategy across SMB and enterprise segments to maximize pipeline generation.
• Lead post-sales marketing programs that improve customer retention, adoption, expansion, upsell, cross-sell, advocacy, and loyalty.
• Own regional events, roadshows, community building, and executive engagement across APJ.
• Lead a marketing team of 10+ and collaborate with sales, product marketing, global demand, and partner teams.
• Develop localized messaging, campaign assets, strategic account-based marketing programs, and account plans.
• Analyze campaign performance, optimize account engagement and marketing spend, manage budgets, and apply AI-enabled workflow automation.

Requirements

• Demonstrated success in B2B APJ marketing and knowledge of the broader go-to-market organization.
• Experience leading high-performing teams and managing regional marketing budgets.
• Deep understanding of demand generation, inbound marketing, and account-based marketing.
• Experience owning campaigns, measuring return on investment, and making data-driven decisions.
• Experience using generative AI for marketing orchestration, workflow automation, and content production.
• Strong collaboration, writing, presentation, quantitative, organizational, and leadership skills; degree or equivalent experience.

Nice to have

• Experience with identity security.

Culture & Benefits

• Values include customer focus, empowerment, innovation, integrity, and transparency.
• Leadership expectations include building effective teams, developing talent, driving results, self-awareness, and strategic thinking.
• In-person onboarding is designed to connect new hires with the mission and team.
• Visa sponsorship and a relocation package are provided for the Singapore-based role.