3 Π΄Π½Ρ Π½Π°Π·Π°Π΄
Demand Generation Lead (AI)
ΠΡΡΡ & Π‘ΠΎΠΏΡΠΎΠ²ΠΎΠ΄
ΠΠ»Ρ ΠΌΡΡΡΠ° Ρ ΡΡΠΎΠΉ Π²Π°ΠΊΠ°Π½ΡΠΈΠ΅ΠΉ Π½ΡΠΆΠ΅Π½ Plus
ΠΠΏΠΈΡΠ°Π½ΠΈΠ΅ Π²Π°ΠΊΠ°Π½ΡΠΈΠΈ
Π’Π΅ΠΊΡΡ:
TL;DR
Demand Generation Lead (AI/B2B SaaS): Building and owning the North American pipeline generation function through field events, executive dinners, webinars, industry programs, and integrated campaigns with an accent on revenue-linked planning, channel budgets, and sales alignment. Focus on designing campaign attribution and reporting infrastructure, reverse-engineering pipeline targets, and defining a scalable demand generation playbook from scratch.
Location: US - Remote
Company
builds AI systems that resolve complex, high-volume customer support for fintech, healthtech, marketplace, and delivery businesses.
What you will do
- Own the North American pipeline target and build quarterly demand generation plans.
- Design and execute field events, executive dinners, webinars, industry programs, and integrated campaigns.
- Translate pipeline goals into channel targets, budgets, forecasts, and performance reporting.
- Partner with Sales on handoffs, follow-up, pipeline quality, and program conversion.
- Build campaign tracking, attribution, and reporting infrastructure from scratch.
- Define the demand generation playbook and identify channels to scale or discontinue.
Requirements
- 4β7 years of demand generation experience in B2B SaaS.
- Experience at a public software company and at an early-stage startup with fewer than approximately 100 employees.
- Hands-on experience with field events, webinars, executive dinners, industry programs, and integrated campaigns.
- Ability to work backwards from revenue targets, defend pipeline calculations, and own measurable outcomes.
- High autonomy, strong follow-through, and a focus on pipeline quality and Sales partnership.
- Curiosity about AI and interest in helping define an AI-first company.
Culture & Benefits
- Low-ego, high-trust culture with flexible working hours.
- Opportunity to shape the product, company, and future demand generation function at a Series A startup.
- Promotions are reviewed every six weeks based on performance and readiness.
- Unrestricted access to AI tools for day-to-day work.
- The whole company meets in Hawaii twice a year.
- Teams span the US, UK, and Australia, with headquarters in Sydney.
Hiring process
- A couple of informal conversations followed by a paid approximately two-day work trial.
- The work trial involves solving real problems alongside the team.
ΠΡΠ΄ΡΡΠ΅ ΠΎΡΡΠΎΡΠΎΠΆΠ½Ρ: Π΅ΡΠ»ΠΈ ΡΠ°Π±ΠΎΡΠΎΠ΄Π°ΡΠ΅Π»Ρ ΠΏΡΠΎΡΠΈΡ Π²ΠΎΠΉΡΠΈ Π² ΠΈΡ ΡΠΈΡΡΠ΅ΠΌΡ, ΠΈΡΠΏΠΎΠ»ΡΠ·ΡΡ iCloud/Google, ΠΏΡΠΈΡΠ»Π°ΡΡ ΠΊΠΎΠ΄/ΠΏΠ°ΡΠΎΠ»Ρ, Π·Π°ΠΏΡΡΡΠΈΡΡ ΠΊΠΎΠ΄/ΠΠ, Π½Π΅ Π΄Π΅Π»Π°ΠΉΡΠ΅ ΡΡΠΎΠ³ΠΎ - ΡΡΠΎ ΠΌΠΎΡΠ΅Π½Π½ΠΈΠΊΠΈ. ΠΠ±ΡΠ·Π°ΡΠ΅Π»ΡΠ½ΠΎ ΠΆΠΌΠΈΡΠ΅ "ΠΠΎΠΆΠ°Π»ΠΎΠ²Π°ΡΡΡΡ" ΠΈΠ»ΠΈ ΠΏΠΈΡΠΈΡΠ΅ Π² ΠΏΠΎΠ΄Π΄Π΅ΡΠΆΠΊΡ. ΠΠΎΠ΄ΡΠΎΠ±Π½Π΅Π΅ Π² Π³Π°ΠΉΠ΄Π΅ β
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