Demand Generation Lead (AI)

Location: US - Remote

Company

hirify.global builds AI software that resolves complex, high-volume customer support tickets for fintech, healthtech, marketplace, and delivery businesses.

What you will do

• Own the North American pipeline target and create quarterly plans to achieve it.
• Design and execute field events, executive dinners, webinars, industry programs, and integrated campaigns.
• Translate pipeline goals into channel targets, budgets, forecasts, and performance reporting.
• Partner with Sales on program conversion, handoffs, follow-up, and pipeline quality.
• Build campaign tracking, attribution, and reporting infrastructure from scratch.
• Define the demand generation playbook and determine which channels and programs to scale or stop.

Requirements

• 4–7 years of demand generation experience in B2B SaaS.
• Foundational experience at a public software company with rigorous demand generation practices.
• 2–3 years at an early-stage startup building demand generation from zero with limited resources.
• Hands-on experience with field events, webinars, executive dinners, industry programs, and integrated campaigns.
• Ability to work backwards from revenue targets, own pipeline outcomes, and defend channel-level planning and forecasts.
• High autonomy, strong follow-through, and a focus on pipeline quality and Sales partnership.

Nice to have

• Curiosity about AI and interest in helping define an AI-first company.
• Experience building demand generation infrastructure and playbooks in a startup with fewer than 100 employees.

Culture & Benefits

• Low-ego, high-trust working environment with flexible hours.
• Meaningful scope to shape the product, company, and future demand generation function.
• Performance is reviewed and recognized through leadership meetings every six weeks.
• Unrestricted access to AI tools for day-to-day work.
• Company-wide trips to Hawaii twice a year.

Hiring process

• A couple of informal conversations to share context and experience.
• A paid work trial lasting approximately two days, working on real problems with the team.