Senior Regional Marketing Manager (B2B SaaS)

Location: London, UK; hybrid work with an average of 2 days per week in the local hirify.global office.

Company

hirify.global is an employee experience SaaS platform that helps more than 6,000 companies improve employee engagement, performance management, and team effectiveness.

What you will do

• Lead the UK marketing strategy and translate global go-to-market goals into regional campaigns, events, and messaging.
• Build and manage pipeline across new-logo acquisition and customer expansion, partnering with SDR and Sales teams.
• Coordinate quarterly plans, reporting, retrospectives, and lead follow-up with Sales, SDR, Customer Experience, People Science, and global marketing teams.
• Develop partner events, webinars, channel programs, and the local Community Chapters programme.
• Use customer, market, and competitor insights to influence global messaging and content for UK buyers.
• Track performance, manage budgets and vendor relationships, and optimise programs for measurable ROI.

Requirements

• 7+ years of B2B SaaS marketing experience, or equivalent experience delivering measurable pipeline and revenue in the UK market.
• Experience creating and executing regional marketing strategies for new business acquisition, customer expansion, and brand growth.
• Experience working in an international organisation and influencing cross-functional teams without direct authority.
• Strong analytical and communication skills, with experience using Salesforce, HubSpot, webinar tools, and ABM platforms such as Splash and 6sense.
• Confidence using AI to improve processes or create content, plus experience balancing field marketing with scaled digital programs.
• Experience marketing to C-suite buyers and understanding buying committees.

Nice to have

• Customer or community marketing experience.
• HRTech background.
• Experience with partnership programs and co-marketing initiatives.

Culture & Benefits

• Equity through the Employee Share Option Program.
• Learning programs, coaching, quarterly refresh days, and an extended end-of-year break.
• Monthly wellbeing and lifestyle allowance, inclusive parental leave from day one, and five annual social impact days.
• MacBook and budget for a home workspace.
• Medical insurance for employees and families in the US and UK.