Product Marketing Manager, New Initiatives (Fintech)

Location: San Francisco, United States; hybrid work model with in-office attendance required on Tuesdays, Wednesdays, and Thursdays. Remote placement is not considered. Local Pacific Time hours required. Relocation to the United States is offered based on job level.

Salary: $135,000–$159,000 base salary per year, with potential equity and annual bonus.

Company

hirify.global is a financial services company developing focused lending products and mobile-first experiences for millions of Americans.

What you will do

• Develop product positioning, messaging, value propositions, and segmentation strategies for new lending products.
• Take products and features from market sizing and concept through go-to-market execution and launch.
• Define launch success metrics with Analytics and track post-launch product and campaign performance.
• Plan and execute paid and lifecycle marketing campaigns supporting acquisition, engagement, and retention.
• Partner with Business, Product, Analytics, Research, Compliance, Legal, and Marketing teams to bring customer-informed strategies to market.
• Translate customer insights, market trends, and competitive intelligence into recommendations, messaging frameworks, launch materials, and creative briefs.

Requirements

• 4+ years of product marketing experience and a bachelor's degree in a related field, or equivalent experience.
• Experience in financial services, banking, lending, or fintech, including awareness of regulatory and compliance considerations.
• Experience taking products from concept to launch in ambiguous, fast-moving environments.
• Strong analytical, customer research, written communication, and verbal communication skills.
• Ability to collaborate across functions, influence stakeholders without direct authority, and simplify complex concepts into customer messaging.
• Ability to use AI for analysis, content development, audience analysis, and campaign optimization while applying sound editorial judgment and protecting data sensitivity.

Nice to have

• Experience with paid media platforms and lifecycle or CRM tools such as Braze or Iterable.
• Expertise with A/B testing and experimentation platforms.
• MBA or equivalent qualification.

Culture & Benefits

• Hybrid collaboration model with regular in-person work.
• Medical, dental, and vision plans for employees and families.
• 401(k) matching, health and wellness programs, and flexible time off for salaried employees.
• Up to 16 weeks of paid parental leave.
• Potential long-term awards and annual performance-based bonus.

Hiring process

• Interviews may be recorded, transcribed, and summarized using AI tools for selected roles and locations.
• Candidates may opt out of recording, transcription, and summarization before scheduled interviews.