Product Marketing Lead (AEC)

TL;DR

Product Marketing Lead (AEC): Developing packaging, positioning, and sales enablement strategies for a category-defining data layer in the AEC industry with an accent on translating technical capabilities into buyer value. Focus on crafting high-impact narratives, building the sales enablement engine, and establishing thought leadership for enterprise B2B growth.

Location: Remote (USA). Must be located in and working from the Eastern (ET) time zone

Compensation: $130,000 – $160,000 base + Equity + Bonus

Company

hirify.global is building the data layer for the Architecture, Engineering, and Construction (AEC) industry to operationalize data and automation, acting as a cross between Github and Palantir.

What you will do

• Own product packaging and positioning, defining naming, bundling, and pricing frameworks for different buyer segments.
• Translate a complex technical platform into clear, compelling narratives and messaging for technical and executive buyers.
• Build a scalable sales enablement engine, creating decks, one-pagers, case studies, and battlecards to win enterprise deals.
• Grow thought leadership by producing content and webinars regarding data infrastructure and the AI transformation in AEC.
• Act as the connective tissue between product, sales, and the market to align capabilities with buyer value.

Requirements

• 7+ years of product marketing experience, specifically with technical, data, or platform B2B products.
• Must be based in the United States and located in the Eastern (ET) time zone.
• Proven track record of defining positioning and packaging for complex products.
• Exceptional writing skills with the ability to build messaging frameworks from scratch.
• Experience marketing to enterprise buyers with long, multi-stakeholder sales cycles.

Nice to have

• Understanding of the AEC, construction tech, or infrastructure domains.
• Familiarity with data infrastructure, analytics, or enterprise platform products.
• Comfort with AI-driven products and the associated messaging nuances.

Culture & Benefits

• Remote-first culture emphasizing trust, high autonomy, and zero micromanagement.
• Fast-paced startup environment where you can build functions and systems from zero.
• Competitive compensation package including base salary and generous equity.
• Generous vacation policy and regular in-person working sessions, including an annual retreat.
• Opportunity to work with industry giants and push the boundaries of AEC data.