Healthcare Segment Marketing Manager

Location: United States of America. Seattle, Washington is preferred. Candidates near hirify.global headquarters in San Antonio, Texas work hybrid, with two days in the office and three days remotely; candidates outside the San Antonio area may work 100% remotely. Domestic travel of up to 30% is required for healthcare community events and alliance or field activities. Legal authorization to work in the US for any employer is required; visa sponsorship is not available.

Salary: $99,704–$146,270.30 per year, depending on geographic market, knowledge, skills, and experience. Additional incentive compensation, equity awards, and an Employee Stock Purchase Plan may be available.

Company

hirify.global provides multicloud solutions across applications, data, and security, including solution design, implementation, management, and optimization.

What you will do

• Own Healthcare segment marketing strategy and execution for the Americas, including segmentation, positioning, go-to-market priorities, and integrated plans.
• Develop and execute omnichannel programs across ABM, digital and social media, email, webinars, events, executive engagement, content, field marketing, and partner activation.
• Partner with Healthcare Sales to identify priority accounts, create marketing plays, generate qualified demand, and create or influence pipeline.
• Build hirify.global’s presence in healthcare communities such as HIMSS, CHIME, KLAS, This Week Health, and 229 Project.
• Develop joint Healthcare programs with strategic alliances including Dell Technologies and AMD.
• Manage messaging, content, budgets, agencies, vendors, performance measurement, attribution, ROI, and executive reporting.

Requirements

• 8–11 years of B2B marketing experience with depth in segment marketing, demand generation, ABM, field marketing, content, or partner activation.
• Advanced knowledge of B2B marketing strategy, demand generation, ABM, customer lifecycle, and integrated campaign execution.
• Experience building omnichannel programs that generate qualified demand and create or influence pipeline.
• Experience partnering with Sales leadership and working across cross-functional Marketing teams in a matrixed environment.
• Working knowledge of marketing automation, CRM, campaign measurement, and reporting platforms, including HubSpot and Salesforce or equivalent tools.
• Bachelor’s degree required, preferably in a related field; relevant experience may substitute at the manager’s discretion. High school diploma or equivalent is also required.

Nice to have

• Healthcare industry marketing experience and familiarity with healthcare buyers, industry communities, PHI, HIPAA, data sovereignty, and enterprise healthcare technology priorities.
• Experience with partner and alliance marketing, joint go-to-market programs, co-marketing, MDF, and partner-led demand generation.

Culture & Benefits

• Remote work is available for candidates outside the San Antonio area; hybrid work is available near the headquarters.
• Work with Sales, Marketing, partners, agencies, and healthcare communities in a cross-functional environment.
• Potential annual bonuses or incentives, equity awards, and an Employee Stock Purchase Plan.
• Equal employment opportunity and accommodation support are provided.