6 дней назад
Senior B2B Marketing Manager (Healthcare)
141 000 - 226 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior B2B Marketing Manager (Healthcare): Leading integrated marketing strategies and full-funnel commercialization for GoodRx's healthcare professional value chain with an accent on content, campaigns, digital, events, and marketing operations. Focus on building cross-functional networks, translating complex clinical and commercial concepts into B2B narratives, and driving measurable growth through scalable programs and ROI-based investment decisions.
Location: Santa Monica, California, United States
Salary: $141,000–$226,000 per year for the Santa Monica office; additional compensation may include annual bonuses or commission and equity grants.
Company
operates a U.S. prescription savings and healthcare marketplace that helps consumers, healthcare professionals, employers, health plans, and other partners access affordable medications and healthcare information.
What you will do
- Lead the enterprise B2B marketing strategy for the healthcare professional value chain across acquisition, engagement, retention, and monetization.
- Build cross-functional collaboration across lifecycle marketing, CRM, advertising, analytics, content, communications, Sales, and platform monetization.
- Develop B2B messaging standards, collateral plans, content calendars, and materials such as sell sheets, pitch decks, case studies, white papers, webinars, and videos.
- Translate complex clinical, commercial, product, and market concepts into compelling narratives for B2B audiences.
- Lead complex marketing programs, integrated campaigns, measurement frameworks, governance, milestones, and performance optimization.
- Support planning and management of industry conferences and trade shows with the Senior Events Manager.
Requirements
- Bachelor’s degree and at least 12 years of related experience, or a master’s degree and at least 8 years, or a PhD and at least 5 years; equivalent experience may be considered.
- Broad expertise in B2B marketing and commercialization strategies for healthcare providers, including content, campaigns, digital, events, and marketing operations.
- Understanding of clinician mindsets and prescriber workflows.
- Experience managing large cross-functional programs, operational oversight, analysis, executive presentations, and reporting.
- Strong strategic, analytical, communication, presentation, commercial, and executive-influence skills.
- Experience working closely with Sales and Commercial teams and connecting marketing investment decisions to measurable revenue growth and ROI.
Nice to have
- Experience in pharmaceutical manufacturing, retail pharmacy, employer or payer markets, and/or B2B technology.
- Experience supporting industry conferences and trade shows.
Culture & Benefits
- Medical, dental, and vision insurance with a 401(k) company match.
- Employee stock purchase plan and equity grants for most positions.
- Unlimited vacation, 13 paid holidays, and 72 hours of sick leave.
- Mental and financial wellness programs, fertility benefits, parental leave, and pet insurance.
- Company-paid short- and long-term disability coverage and an inclusive workplace focused on diverse perspectives.
Будьте осторожны: если работодатель просит войти в их систему, используя iCloud/Google, прислать код/пароль, запустить код/ПО, не делайте этого - это мошенники. Обязательно жмите "Пожаловаться" или пишите в поддержку. Подробнее в гайде →
Похожие вакансии
8 дней назад
Senior Marketing Manager (Healthcare)
86 600 - 144 400$
9 дней назад
Senior Manager - US Clinical Marketing, OTTAVA (Medical Devices)
122 000 - 212 750$
12 дней назад
Sr. Director, RPO Commercialization (MedTech)
178 000 - 307 050$
Anthropic
12 дней назад
Solutions Marketing Manager, Healthcare & Science (AI)
255 000 - 320 000$
12 дней назад
Senior Marketing Operations Manager (HealthTech)
112 000 - 168 000$
8 дней назад