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6 дней назад

Senior B2B Marketing Manager (Healthcare)

141 000 - 226 000$
Формат работы
onsite
Тип работы
fulltime
Грейд
senior
Английский
b2
Страна
US
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

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TL;DR
Senior B2B Marketing Manager (Healthcare): Leading integrated marketing strategies and full-funnel commercialization for GoodRx's healthcare professional value chain with an accent on content, campaigns, digital, events, and marketing operations. Focus on building cross-functional networks, translating complex clinical and commercial concepts into B2B narratives, and driving measurable growth through scalable programs and ROI-based investment decisions.

Location: Santa Monica, California, United States

Salary: $141,000–$226,000 per year for the Santa Monica office; additional compensation may include annual bonuses or commission and equity grants.

Company

hirify.global operates a U.S. prescription savings and healthcare marketplace that helps consumers, healthcare professionals, employers, health plans, and other partners access affordable medications and healthcare information.

What you will do

  • Lead the enterprise B2B marketing strategy for the healthcare professional value chain across acquisition, engagement, retention, and monetization.
  • Build cross-functional collaboration across lifecycle marketing, CRM, advertising, analytics, content, communications, Sales, and platform monetization.
  • Develop B2B messaging standards, collateral plans, content calendars, and materials such as sell sheets, pitch decks, case studies, white papers, webinars, and videos.
  • Translate complex clinical, commercial, product, and market concepts into compelling narratives for B2B audiences.
  • Lead complex marketing programs, integrated campaigns, measurement frameworks, governance, milestones, and performance optimization.
  • Support planning and management of industry conferences and trade shows with the Senior Events Manager.

Requirements

  • Bachelor’s degree and at least 12 years of related experience, or a master’s degree and at least 8 years, or a PhD and at least 5 years; equivalent experience may be considered.
  • Broad expertise in B2B marketing and commercialization strategies for healthcare providers, including content, campaigns, digital, events, and marketing operations.
  • Understanding of clinician mindsets and prescriber workflows.
  • Experience managing large cross-functional programs, operational oversight, analysis, executive presentations, and reporting.
  • Strong strategic, analytical, communication, presentation, commercial, and executive-influence skills.
  • Experience working closely with Sales and Commercial teams and connecting marketing investment decisions to measurable revenue growth and ROI.

Nice to have

  • Experience in pharmaceutical manufacturing, retail pharmacy, employer or payer markets, and/or B2B technology.
  • Experience supporting industry conferences and trade shows.

Culture & Benefits

  • Medical, dental, and vision insurance with a 401(k) company match.
  • Employee stock purchase plan and equity grants for most positions.
  • Unlimited vacation, 13 paid holidays, and 72 hours of sick leave.
  • Mental and financial wellness programs, fertility benefits, parental leave, and pet insurance.
  • Company-paid short- and long-term disability coverage and an inclusive workplace focused on diverse perspectives.

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