Marketing Specialist (Healthcare)

Location: Hybrid role in Brentwood, Tennessee, United States

Company

hirify.global provides healthcare services to large organizations and their employees, helping improve health outcomes, experiences, and healthcare value.

What you will do

• Develop and execute marketing strategies and programs for assigned B2B audiences.
• Research customer needs, buying behavior, competitors, industry trends, and market opportunities.
• Translate audience insights into marketing plans, campaigns, messaging, content, and sales materials.
• Plan integrated campaigns and manage timelines, deliverables, stakeholders, and priorities across multiple workstreams.
• Coordinate with sales, clinical, operations, growth, product marketing, digital, creative, and communications teams.
• Measure campaign performance and optimize marketing programs based on results, insights, and stakeholder feedback.

Requirements

• Bachelor’s degree in marketing, business, communications, journalism, advertising, or a related field.
• 3+ years of relevant work experience; B2B marketing experience is preferred.
• Strong knowledge of marketing principles, including segmentation, positioning, and messaging.
• Proficiency with Microsoft Office, especially PowerPoint and Word, plus digital marketing tools and analytics such as HubSpot or Salesforce.
• Excellent written and verbal communication, organization, attention to detail, and project management skills.
• Ability to provide examples of prior professional work or writing samples.

Nice to have

• Experience working with sales, business development, or growth teams.
• Working knowledge of Adobe Creative Suite.

Culture & Benefits

• Full-time team member benefits include medical, dental, vision, life, and disability insurance.
• 401(k) program with company match.
• Paid holidays and vacation time.
• Company-sponsored wellness program and employee assistance program.
• Access to virtual primary care and behavioral health services at no cost for team members and dependents.