Senior Director of Integrated Marketing (AI)

Location: Remote, with listed locations in Toronto, New York, and San Francisco. Compensation is specified for Canada and the USA.

Salary: $310,000–$365,000 base salary for California, New York, and Washington, plus equity. Other US states: $245,000–$290,000. Canada: CA$350,000–CA$410,000.

Company

Cohere is a security-first enterprise AI company building foundation models and end-to-end products for business applications.

What you will do

• Build and run the integrated marketing plan against annual pipeline and revenue targets across enterprise and mid-market segments.
• Lead growth and demand generation across paid media, SEO, lifecycle marketing, web conversion, ABM, and developer-led acquisition.
• Oversee product marketing, including positioning, messaging, competitive intelligence, launches, pricing input, and sales enablement.
• Develop events and partner marketing with cloud, systems integration, and technology partners.
• Manage three functional leads and their teams of approximately 20–35 people.
• Establish pipeline reviews, quarterly planning, attribution, forecasting, and marketing performance reporting with Sales, RevOps, Finance, and Analytics.

Requirements

• 15–20+ years of B2B marketing experience, including 4–5 years leading multi-function teams in high-growth enterprise SaaS, cloud, data, or AI/ML companies.
• Demonstrated ownership of a marketing pipeline number and experience explaining campaign performance, economics, and trade-offs.
• Experience across at least two areas including demand generation, growth, product marketing, field or events marketing, and partner marketing.
• Fluency with Marketo or HubSpot, Salesforce, an ABM platform such as 6sense or Demandbase, and attribution tools.
• Experience marketing technical products to engineering leaders, data and ML leaders, and CIOs; AI/ML, data infrastructure, developer tools, or cloud experience is strongly preferred.
• Strong cross-functional leadership across Sales, RevOps, Product, and Finance.

Culture & Benefits

• Remote-friendly work with office access in Toronto, London, New York City, San Francisco, Montreal, Paris, Berlin, and Seoul.
• Full health and dental benefits, mental health support, and regional retirement programs including RRSP matching, 401(k), and pension schemes.
• Six weeks of paid vacation, parental leave top-up for up to six months, and a weekly lunch stipend.
• Education, learning, arts and culture, fitness, wellness, quality-of-time, workspace improvement, and home office stipends.
• Co-working support for remote employees, travel budgets for other offices, and an annual company offsite.