Head of Demand Generation (Fintech)

Location: Remote, United States

Salary: $135K–$175K annually

Company

Develops AI-supported anti-money laundering and fraud detection technology for banks and payment providers worldwide, combining traditional rules with explainable AI.

What you will do

• Own the full-funnel demand generation strategy and pipeline targets across global and localized campaigns.
• Build integrated programs across ABM, paid and organic digital, events, webinars, partner marketing, and BDR channels.
• Lead, coach, and develop a team of marketing specialists while coordinating with Product Marketing, Content, Business Development, and Operations.
• Partner with Sales on lead handoff, scoring, SLAs, follow-up, and pipeline quality.
• Manage demand generation budgets, allocate spend by performance, and report ROI to executive leadership and the board.
• Drive attribution, experimentation, marketing technology adoption, and continuous conversion improvement.

Requirements

• 7+ years of experience in B2B demand generation with a record of delivering pipeline and revenue targets.
• 3+ years of people-management experience and a track record of developing marketing specialists.
• Experience marketing to financial services, preferably financial crime, compliance, or cybersecurity.
• Hands-on experience with ABM, paid and organic digital, field and virtual events, webinars, and partner marketing.
• Experience building scalable demand generation systems and processes, not only individual campaigns.
• Strong written and verbal communication, executive presentation skills, and budget-management judgment.

Culture & Benefits

• Remote work arrangement for candidates in the United States.
• Culture centered on mutual trust, support, and professional growth.
• Opportunity to contribute to technology addressing money laundering, fraud, and terrorist financing.