Senior Director, Demand Generation (B2B)

Location: US Remote

Annual base salary: $180,000–$215,000 USD, plus eligibility for annual bonus compensation.

Company

hirify.global provides a Commerce Media OS powered by AI and real-time data for brands and agencies across global retail media networks.

What you will do

• Own the global demand generation strategy, budget, forecasting, reporting, and pipeline targets for the enterprise business.
• Establish global campaign frameworks, channel playbooks, performance standards, and measurement methodology.
• Lead paid media across search, social, display, and content syndication, including Google Ads, Meta, and LinkedIn.
• Build lifecycle, email, nurture, and in-product programs that convert existing database demand.
• Develop co-marketing, industry partnership, and paid referral programs, including agreements, incentives, tracking, and payouts.
• Align Sales, Product Marketing, regional marketing, Legal, Finance, Content, Events, and Marketing Operations around pipeline growth and attribution.

Requirements

• 12+ years of marketing experience with deep specialization in B2B demand generation or growth.
• Experience leading global or multi-region demand functions through a layer of managers.
• Ownership of demand budgets and pipeline targets across multiple channels and the full funnel.
• Hands-on performance marketing experience with significant budgets across Google Ads, LinkedIn, and Bing.
• Strong lifecycle and nurture expertise, marketing automation knowledge, and working command of Salesforce CRM.
• Experience with funnel analytics, attribution, matrix organizations, and B2B marketing in SaaS, ecommerce, retail media, or commerce advertising.

Culture & Benefits

• Flexible paid time off, paid holidays, and floating holidays.
• Medical, dental, vision, FSA, HSA with employer contribution, life insurance, and pet insurance.
• 401(k) with employer match and paid parental leave.
• Up to two paid volunteer days with a 501(c) organization.
• Company-subsidized Wellhub and Peloton memberships.
• Fertility and family-building information platform through Carrot.