Senior Manager, Lifecycle Marketing (AI)

Location: United States, Remote

Company

hirify.global provides an enterprise platform for building, deploying, and governing analytics, machine learning, and AI applications.

What you will do

• Build and own the lifecycle marketing function, strategy, operating model, programs, systems, and future team.
• Create an authoritative lifecycle calendar, frequency governance, suppression logic, segmentation standards, and launch requirements.
• Design prospect, new-user onboarding, activation, account progression, and named-account nurture programs.
• Develop customer adoption, education, retention, and expansion programs in partnership with Customer Success and Product.
• Own the lifecycle layer of the marketing automation stack across HubSpot, Salesforce, and 6sense, including workflow consolidation and data quality.
• Establish lifecycle reporting and AI-enabled workflows for audience assembly, copy variation, program QA, and performance summaries.

Requirements

• 6+ years of experience in lifecycle, nurture, email, or growth marketing, preferably in B2B enterprise software.
• Hands-on experience building complex nurture programs with HubSpot or Marketo and working with Salesforce data models.
• Strong knowledge of deliverability, frequency capping, suppression, consent, and list hygiene.
• Experience across both prospect and customer lifecycle programs, plus intent and account data such as 6sense or Demandbase.
• Practical experience using LLMs and designing AI-enabled lifecycle programs with appropriate human oversight.
• Excellent written English required; experience working across regions in a global organization.

Nice to have

• Experience in enterprise software with long, multi-threaded buying cycles.
• Additional language skills.

Culture & Benefits

• Opportunity to define a lifecycle function that currently has no single owner.
• Cross-functional collaboration with Web, Content, Acquisition, Field, Marketing Operations, Sales, and Customer Success.
• Role reports to the VP of Digital & Growth and includes building the team as the function develops.
• Work in an organization focused on AI, innovation, collaboration, and personal growth.