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12 часов назад

Manager, Growth Marketing (REMOTE)

Формат работы
remote (только USA)
Тип работы
fulltime
Грейд
middle
Английский
b2
Страна
US
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

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TL;DR
Manager, Growth Marketing (REMOTE) (B2B healthcare demand generation): Building and optimizing multi-channel campaigns and funnel content that generate qualified pipeline for a healthcare revenue cycle platform with an accent on demand generation, content ownership, and campaign analytics. Focus on managing HubSpot nurture workflows, coordinating with Product Marketing and SDR teams, and piloting AI-powered marketing tools.

Location: Remote within the United States; based in Franklin, Tennessee. Minimal travel required, less than 20%, primarily for occasional team or company offsites.

Company

hirify.global provides AI-driven revenue cycle management solutions that help hospitals recover revenue from complex claims, denials, and revenue leakage.

What you will do

  • Plan, build, and execute multi-channel demand generation campaigns across email, paid social, SEM, retargeting, and organic channels.
  • Own marketing-sourced pipeline targets, campaign budgets, ROI tracking, and performance reporting.
  • Create and manage funnel content, including blog posts, ebooks, guides, landing pages, and nurture emails.
  • Build lead nurture programs and campaign workflows in HubSpot using established lead scoring and routing logic.
  • Partner with Product Marketing, the GTM Engineer, Events, Commercial Enablement, and SDRs on messaging, automation, lead handoff, and conversion tracking.
  • Analyze performance data, optimize campaigns for MQL volume and acquisition cost, and pilot AI-enabled marketing tools.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and experience.
  • 3–5 years of experience in demand generation, growth marketing, or a related B2B marketing role.
  • Hands-on experience with marketing automation platforms, preferably HubSpot, and CRM systems such as Salesforce.
  • Strong writing, analytical, project management, prioritization, and cross-functional collaboration skills.
  • Ability to work with technical GTM or RevOps stakeholders on automation and data requirements without owning the underlying infrastructure.
  • Strong computer proficiency, including Microsoft Office, Teams, Outlook, Zoom, and related workplace tools.

Nice to have

  • Experience in healthcare, healthcare technology, Revenue Cycle Management, or another complex B2B industry.
  • Experience piloting AI-enabled content and marketing tools.

Culture & Benefits

  • Remote work environment with occasional team or company offsites.
  • Individual contributor role with no direct reports at this time.
  • Work culture centered on integrity, accountability, collaboration, innovation, and work-life balance.
  • Support for employee development through tools, resources, and career growth opportunities.
  • Equal opportunity workplace with reasonable accommodation for qualified individuals with disabilities.

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