Digital Marketing Specialist - Agent Marketing (SEO/Paid Search)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Location: Hybrid work is available for candidates within commuting distance of hubs in Bloomington, Illinois; Dunwoody, Georgia; Tempe, Arizona; or Richardson, Texas. Candidates outside commuting distance may be considered for 100% remote work based on their current location. Applicants must be eligible to work lawfully in the United States immediately; visa sponsorship is not available.
Salary: $97,000–$123,000 annual starting salary, with potential yearly incentive pay of up to 15% of base salary. Some states have separate salary ranges.
Company
provides insurance and financial services while using technology to strengthen customer connections and improve the customer experience.
What you will do
- Develop and manage agent-level paid search strategies aligned with business objectives, budgets, customer needs, and performance KPIs.
- Monitor campaign performance, bids, budgets, conversion trends, lead quality, and search visibility, then recommend optimization actions.
- Develop SEO strategies covering technical SEO, local search, content, listings, on-page optimization, and organic performance.
- Create testing roadmaps for campaign structures, bidding, audiences, creative, landing pages, and emerging search capabilities.
- Integrate paid search and SEO with social, display, programmatic, connected TV, streaming audio and video, YouTube, and demand generation.
- Manage agencies and external partners while presenting performance insights, risks, recommendations, and business implications to stakeholders and leadership.
Requirements
- Bachelor’s degree and 3+ years of experience in digital marketing, digital media, paid search, SEO, or performance marketing.
- Demonstrated expertise in paid search strategy, campaign setup, keyword strategy, bidding, budgeting, testing, optimization, and performance analysis.
- Experience with Google Ads and Microsoft Advertising, including automated bidding and AI-powered campaign capabilities.
- Strong understanding of technical SEO, local search, keyword strategy, on-page optimization, content, and organic performance measurement.
- Strong analytical, communication, project management, and cross-functional collaboration skills.
- Must be eligible to work lawfully in the United States immediately; will not sponsor U.S. work authorization.
Nice to have
- Working knowledge of paid and organic social, display and programmatic media, demand generation, connected TV, streaming audio and video, YouTube, and local digital media.
- Experience with emerging digital media platforms and AI-driven advertising capabilities.
Culture & Benefits
- Hybrid work for candidates near a listed hub and potential 100% remote work for candidates outside commuting distance.
- Health, dental, vision, telemedicine, mental health, and wellbeing programs.
- Training, tuition assistance, mentoring, and employee resource groups.
- Paid time off, parental leave, paid holidays, life leave, bereavement leave, and community service or education support days.
- 401(k) with company contributions of up to 7%, financial coaching, annual raises, and incentive pay.
- Travel and irregular working hours, including weekends and holidays, may be required based on campaign needs.
Hiring process
- Applications are submitted through the career site.
- The application deadline is expected to be September 23, 2026, subject to early closure or extension.
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