Performance Marketing Lead (AI)

Location: Remote in the United States, or Austin, Texas; New York, New York; San Francisco, California

Salary: $145,000–$193,000 USD annually

Company

hirify.global is building a new approach to health benefits.

What you will do

• Own growth strategy across paid social, CTV, OOH, radio, podcasts, and emerging acquisition channels.
• Build channel testing plans with hypotheses, success metrics, and measurement frameworks.
• Partner with Design and Product Marketing to create channel-specific creative.
• Manage agency and vendor relationships for media buying and production.
• Measure pipeline, CAC, and revenue performance to guide investment decisions.
• Build attribution and incrementality frameworks and scale successful programs.

Requirements

• Experience building and scaling paid acquisition programs across multiple channels.
• Experience owning strategy, budget, execution, and measurement.
• Strong understanding of paid social and familiarity with CTV, OOH, radio, podcasts, and emerging channels.
• Experience designing experiments and measuring incrementality.
• Strong analytical skills and a track record of data-driven investment decisions.
• Ability to work in ambiguity, build new programs from scratch, and collaborate cross-functionally.

Nice to have

• Experience building new acquisition channels from the ground up.
• Experience scaling paid social for a high-growth B2B SaaS company.
• Experience with CTV, podcasts, OOH, audio, or other emerging channels.
• Experience using AI to accelerate testing and improve campaign performance.

Culture & Benefits

• Ownership and independent judgment are expected.
• Fast-paced, quality-focused execution.
• Cross-functional collaboration to solve complex problems.
• Continuous learning from customers and improvement of programs.

Hiring process

• Initial recruiter conversation.
• Hiring manager conversation followed by a practical exercise.
• Conversations with future teammates and cross-functional partners, followed by a final Leadership conversation.