9 дней назад
Performance Marketing Leader
112 500 - 200 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Performance Marketing Leader (Paid Search, Paid Social, SEO, Affiliate, and LLMs): Building an efficient, profitable acquisition engine across Everand, Fable, and Scribd with an accent on cross-channel strategy, budget allocation, attribution, and team leadership. Focus on optimizing marketing unit economics, testing emerging acquisition channels, improving LLM visibility, and connecting brand storytelling with performance campaigns.
Location: Primary residence required in or near approved cities in the United States, Canada, or Mexico. Occasional in-person attendance is required.
Salary: $112,500–$200,000 in the United States outside California; $136,500–$211,000 in California; CAD 143,500–180,000 in Canada, plus equity and benefits.
Company
, Inc. operates the , SlideShare, Everand, and Fable products, helping people discover knowledge, stories, and expertise.
What you will do
- Set paid and organic discovery strategy across paid search, paid social, affiliate, SEO, and LLM-driven search for three brands.
- Allocate performance marketing budgets to drive efficient and profitable acquisition.
- Manage and develop channel owners while building a culture of learning and performance.
- Lead attribution and reporting, using data to reallocate spend and improve return on investment.
- Partner with brand marketers and creative teams on integrated campaigns and conversion-focused assets.
- Test emerging acquisition channels and identify new market opportunities.
Requirements
- 6+ years of experience running performance marketing channels and managing meaningful paid budgets in-house at a B2C company.
- 2+ years of direct people management experience.
- Strong knowledge of paid search, paid social, affiliate marketing, SEO, and LLM visibility.
- Experience with LTV/CAC, marketing attribution, incrementality, and marketing technology; MMM experience is a plus.
- Analytical, collaborative, and customer-focused approach with strong communication skills.
- Comfort using AI tools for testing, reporting, and creative production.
Culture & Benefits
- Flex flexible work model with intentional in-person collaboration.
- Health, dental, vision, mental health, and disability coverage.
- Paid vacation, sick time, holidays, winter break, volunteer time, and sabbaticals.
- Paid parental leave, family support, retirement matching, and employee equity.
- Learning and development programs, wellness and home office stipends, and access to AI tools.
Hiring process
- Reasonable interview accommodations are available upon request.
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