5 дней назад
Senior Performance Creative (Crypto)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Performance Creative (Crypto) (Paid Static/Video/Generative AI): Creating and shipping multi-market paid creative for Kraken Consumer and Krak with an accent on platform-native static design, performance video, and AI-assisted production. Focus on building testable creative concepts, scaling localized asset sets across regulatory requirements, and translating performance data into stronger hooks, formats, and campaigns.
Location: Remote from the United Kingdom, Argentina, Brazil, Bulgaria, Canada, Chile, Colombia, Cyprus, Czech Republic, Hungary, Ireland, Lithuania, Mexico, Peru, Poland, Portugal, Romania, South Africa, Spain, Sweden, Switzerland, or the United Arab Emirates
Company
is a global crypto platform offering spot trading, margin, futures, staking, and OTC services for individual and institutional clients.
What you will do
- Own paid static creative for product launches, campaigns, promotions, and always-on activity across Consumer and Krak.
- Build platform-native assets for Meta, TikTok, YouTube, LinkedIn, Reddit, and X.
- Concept and produce performance video and AI-generated or AI-assisted imagery and video.
- Develop culturally timely concepts, hooks, and creative pillars that support ongoing campaign testing.
- Version and localize assets across markets, languages, formats, and regulatory requirements.
- Partner with Product Marketing, Performance Marketing, compliance, and regional teams to approve and improve creative.
Requirements
- 5+ years of performance creative experience in a high-volume in-house team or performance agency.
- Portfolio demonstrating paid static work, full video cuts, AI-generated or AI-assisted work, and performance testing decisions.
- Strong layout, hierarchy, typography, composition, copywriting, and video production skills.
- Platform-native expertise across Meta, TikTok, and YouTube, with knowledge of performance metrics including CTR, CVR, CPA, and ROAS.
- Advanced experience with Figma, Adobe Creative Cloud, After Effects, Premiere, Photoshop, and generative AI tools.
- Ability to work quickly within regulatory constraints and explain crypto and investing concepts clearly.
Nice to have
- Experience in fintech, crypto, gaming, or another regulated category.
- Strong fluency in internet and meme culture, with an instinct for culturally timely creative.
Culture & Benefits
- Remote employment from the listed countries.
- Collaboration with colleagues and regional teams across global markets.
- Work on products supporting an open, global financial system.
- Inclusive, merit-based workplace with equal opportunity principles.
Hiring process
- Submit a portfolio with the application, including relevant static, video, AI-assisted, and tested concept work.
- Job-related skills or work-style assessments may be required.
- Assessment results are considered alongside experience and interviews.
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