Lead Product Marketing Manager (Workforce Management)

Location: Hybrid position based in Lowell, Massachusetts, United States; three days per week in a hirify.global office are required.

Salary: $115,100–$165,450 per year, plus potential performance-based bonus and restricted stock unit awards.

Company

hirify.global provides a workforce operating platform using workforce insights and people-first AI to help organizations improve productivity, employee experience, and talent outcomes.

What you will do

• Develop differentiated Workforce Management messaging and positioning for enterprise buyers, including CHROs, CFOs, and senior HR and IT leaders.
• Lead go-to-market strategy across product launches, pricing and packaging, commercialization, field readiness, and post-launch optimization.
• Partner with Product Management to turn customer, market, competitive, field, and usage insights into roadmap and revenue-prioritization recommendations.
• Create sales enablement and commercial materials, including value propositions, ROI frameworks, executive presentations, solution briefs, and objection-handling guidance.
• Collaborate with Marketing on account-based marketing, demand generation, webinars, and thought-leadership programs.
• Coordinate analyst briefings and evaluate GTM performance through pipeline, adoption, content effectiveness, and competitive win-rate metrics.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent experience.
• 5+ years of progressive product marketing experience, including B2B SaaS or multi-product platform solutions.
• Experience developing differentiated messaging, positioning, executive presentations, sales enablement content, value propositions, and ROI frameworks.
• Experience leading product launches or go-to-market programs from strategy and positioning through field readiness and performance measurement.
• Ability to influence cross-functional teams without formal authority and work with Product Management on roadmap decisions.
• Deep understanding of enterprise buying journeys and complex, multi-stakeholder sales cycles.

Nice to have

• Experience in Workforce Management, HR technology, or adjacent enterprise software markets.
• Experience with Healthcare customers or the Healthcare vertical.
• Familiarity with AI-enabled products or AI-supported marketing workflows.
• Strong strategic, analytical, written, verbal, and visual communication skills.

Culture & Benefits

• Hybrid work model with three office days per week.
• Benefits and rewards package.
• Potential performance-based bonus and restricted stock unit awards.
• Equal opportunity employment and disability accommodations throughout the application and interview process.