6 дней назад
Marketing Technologist (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Technologist (AI) (MarTech/AI): Advancing and integrating the marketing technology stack, AI capabilities, and operational processes with an accent on CRM, data architecture, platform integrations, and marketing automation. Focus on defining product roadmaps, optimizing data and middleware integrations, driving change management, and improving adoption across cross-functional marketing and technology teams.
Location: Remote work from Pennsylvania, United States
Company
operates in the healthcare sector and delivers healthcare-related services and technologies.
What you will do
- Lead the advancement, integration, and ongoing support of the marketing technology stack, including AI capabilities.
- Manage MarTech roadmaps, platform integrations, feature enrichment, and vendor relationships.
- Optimize marketing operational processes, budgeting, forecasting, resource allocation, and performance measurement.
- Develop training and change management programs to improve adoption of MarTech tools.
- Represent marketing in cross-functional corporate technology, operations, prioritization, and strategy discussions.
Requirements
- Five years of professional experience in MarTech, including CRM, CDP, MMP, analytics, and model-driven targeting.
- Five years of experience in marketing process optimization, data architecture, data lakes or warehouses, and ETL processes.
- Five years of experience integrating MarTech solutions and middleware platforms.
- Three years of experience analyzing business and marketing requirements and defining prioritized product roadmaps.
- Bachelor’s degree in marketing, business administration, technology management, or a related field, or equivalent relevant experience.
- Strong communication, technical, analytical, strategic thinking, project planning, budget management, collaboration, and change management skills.
Nice to have
- Master’s degree in marketing, business administration, technology management, or a related field.
- Technology management, human-centered design, design thinking, or project management certification.
Culture & Benefits
- Office- or remote-based position with 0%–25% travel.
- Occasional travel between the office and work sites may be required.
- Work includes collaboration across marketing, IT, analytics, compliance, procurement, and other corporate functions.
- Responsibilities include handling confidential customer information and complying with HIPAA, privacy, information security, and business conduct requirements.
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