Senior Manager Web Marketing (Healthcare SaaS)

Location: South Jordan, Utah, United States. Hybrid is preferred company-wide, with remote opportunities varying by team and role; specific expectations will be discussed during the interview process.

Company

hirify.global provides a unified cloud suite of medical office software, including practice management, electronic health records, patient engagement, and managed medical billing services.

What you will do

• Own and prioritize the website roadmap across business goals, UX improvements, technical debt, and stakeholder requests.
• Design, launch, and analyze A/B and multivariate tests across landing pages, forms, and conversion paths.
• Manage the WordPress CMS, including page builds, templates, plugins, performance, governance, and permissions.
• Lead web marketing automation, GA4 analytics, reporting, consent management, and privacy tooling.
• Partner with SEO/GEO, paid media, design, engineering, demand generation, and sales operations on landing pages, tracking, attribution, and site architecture.
• Improve data quality and privacy through server-side tagging, apply AI tools responsibly, and mentor junior marketers or external partners when needed.

Requirements

• 7+ years of experience in web, digital, or growth marketing with ownership of a company website.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Hands-on WordPress expertise and proficiency with GA4, including custom events, conversions, funnels, and attribution.
• Experience with HubSpot and/or Marketo, structured A/B testing and CRO programs, and consent management platforms.
• Knowledge of GDPR and CCPA/CPRA, technical and on-page SEO, paid media tracking, and server-side tag management.
• Strong project management, communication, and stakeholder collaboration skills, including the ability to translate data into clear recommendations.

Nice to have

• Experience in SaaS, healthcare, health IT, B2B software, or complex sales and product-led buying journeys.
• Familiarity with GEO, HTML/CSS/JavaScript troubleshooting, Google Tag Manager, and server-side GTM containers.
• Experience managing agencies or freelance developers and designers, or supporting a martech migration or replatforming.

Culture & Benefits

• Hybrid and remote work opportunities depending on team structure, performance, and role expectations.
• Health, dental, and vision insurance.
• 401(k) with company match.
• Paid time off and holidays.
• Career growth support and a collaborative, team-oriented environment.