MarTech Lead (Fintech)

Location: San Francisco, New York, Portland, or remote within Canada or the United States

Salary: $158,200–$197,800 USD for employees in New York City, Los Angeles, Seattle, or the San Francisco Bay Area; $142,400–$178,000 USD for other US locations; $149,500–$186,900 CAD for Canadian employees.

Company

Mercury builds banking and financial software for ambitious companies and operates as a fintech company rather than an FDIC-insured bank.

What you will do

• Own the marketing technology roadmap with Growth Marketing leaders, prioritizing improvements to data reliability, customer experience, and launch velocity.
• Build and maintain marketing data pipelines using Segment and Polytomic, connecting Snowflake attributes, audiences, and conversion signals to marketing platforms.
• Administer GA4, including event configuration, custom dimensions, platform connections, and reporting setup.
• Develop and maintain campaign tagging, cross-domain measurement, browser- and server-side tracking, advertising conversion integrations, and audience synchronization.
• Build, test, deploy, monitor, and maintain API-based integrations, automations, website forms, marketing tags, and experimentation tools.
• Partner with Data, Engineering, SEO, Web Engineering, Performance Marketing, and Lifecycle teams to resolve failures, improve attribution, and maintain shared systems.

Requirements

• Experience owning marketing technology or related systems across acquisition and lifecycle marketing, including customer engagement platforms.
• Strong SQL skills and hands-on experience with APIs, webhooks, cloud data warehouses, and shared development tools.
• Experience administering GA4 and maintaining advertising conversion integrations, including browser- and server-side tracking and audience synchronization.
• Experience operating systems after launch, including monitoring failures, investigating unexpected results, recovering from incidents, and preventing recurrence.
• Ability to translate marketing goals into technical requirements and communicate tradeoffs clearly with Data and Engineering.

Nice to have

• Experience with Snowflake, Segment, Polytomic, Customer.io, Salesforce, Dato, GA4, Rockerbox, or comparable systems.
• Experience with SEO publishing automation, structured-data checks, and technical setups for SEO or AI-search experiments.

Culture & Benefits

• Hands-on individual contributor role reporting to the Head of Growth Marketing.
• Collaboration with Performance Marketing, Lifecycle, SEO, Data, and Engineering.
• Total rewards include base salary, equity through stock options or RSUs, and benefits.
• Mercury is committed to diversity, belonging, equal employment opportunity, and reasonable accommodations.