Growth Marketing Specialist (B2B SaaS)

Location: United States

Salary: $75,000–$90,000 USD base annually

Company

hirify.global provides specialized software platforms for higher education institutions, including AMP and SAMS for admissions, student affairs, and academic teams.

What you will do

• Develop demand-generation and lead-generation campaigns that create qualified leads, demo requests, information requests, and sales opportunities.
• Build targeted campaigns, email programs, lead-nurturing workflows, landing pages, forms, calls-to-action, and conversion-focused assets.
• Create emails, articles, customer stories, product messaging, social content, thought-leadership materials, and sales collateral.
• Maintain website content and landing pages, support SEO and digital initiatives, and manage paid campaigns when appropriate.
• Use HubSpot and related tools to manage contacts, lists, forms, landing pages, segmentation, and lead activity.
• Track campaign, website, and pipeline metrics and recommend improvements based on performance data.

Requirements

• 3+ years of experience in demand generation, lead generation, digital marketing, B2B marketing, growth marketing, or a related field.
• Demonstrated success generating qualified leads and sales opportunities through targeted campaigns.
• Experience with email marketing, landing pages, forms, lead nurturing, conversion optimization, and website content management.
• Strong writing, content-development, organizational, and multitasking skills.
• Experience with HubSpot or a similar CRM and marketing automation platform.
• Ability to work closely with sales and use campaign data to improve measurable results.

Nice to have

• Experience with B2B SaaS, higher education technology, or education markets.

Culture & Benefits

• Hands-on role combining creative marketing execution with analytical performance management.
• Opportunity to develop and execute ideas in a smaller organization.
• Work is directly connected to qualified interest, sales pipeline, and revenue growth.
• Inclusive workplace with equal employment opportunities.