Director, Events & Experiential Marketing

Location: Based in the United States; oversees events across the United States and Europe

Company

AI-driven advertising technology company helping brands and agencies optimize YouTube advertising, organic, and creator strategies through contextual data and analytics.

What you will do

• Develop and execute a year-round calendar of client, prospect, and industry events.
• Create executive dinners, thought leadership programs, networking experiences, sporting and entertainment events, and VIP hospitality programs.
• Own global industry event strategy, including sponsorship evaluation, business cases, package negotiations, and vendor agreements.
• Partner with Sales, Marketing, Customer Success, Partnerships, and executive leadership to drive meetings, account growth, and pipeline generation.
• Manage venue sourcing, production, catering, registration, logistics, budgets, vendors, guest experience, and on-site execution.
• Define KPIs, track attendance and influenced pipeline, report ROI, and optimize event performance.

Requirements

• 7+ years of experience in B2B events, experiential marketing, field marketing, or event strategy.
• Experience producing executive-level customer events for enterprise audiences, preferably in advertising.
• Strong understanding of event-driven pipeline generation and revenue growth.
• Experience managing sponsorships at major industry conferences and events.
• Excellent project management, organization, negotiation, vendor management, communication, and stakeholder management skills.
• Willingness to travel domestically and internationally as needed.

Culture & Benefits

• Opportunity to build and scale a global events program.
• Work closely with senior executives, sales leaders, external partners, agencies, and brands.
• Role combines creative experience design with measurable commercial outcomes.
• Responsibility for high-visibility events and strategic sponsorship investments.