3 дня назад
Marketing Manager - US (Cybersecurity)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Manager - US (Cybersecurity): Building and optimizing full-funnel B2B marketing programs for cybersecurity and AI solutions serving managed service providers with an accent on lead follow-up, account-based marketing, and demand generation. Focus on coordinating integrated campaigns, improving funnel conversion, and using engagement and pipeline data to optimize nurture and sales enablement workflows.
Location: US Office; hybrid
Company
Technology organization providing cybersecurity and AI solutions that help managed service providers manage and secure Microsoft 365 and deliver AI services to small and medium-sized businesses.
What you will do
- Build, document, and optimize lead follow-up cadences across inbound, outbound, event, and ABM motions.
- Partner with RevOps to implement cadences, workflows, and automation in CRM and marketing systems.
- Work with Sales on enablement adoption, compliance, feedback, and improved speed-to-lead and funnel conversion.
- Plan, execute, and measure ABM programs, including account selection, messaging, outreach coordination, and campaign execution.
- Coordinate integrated campaigns across email, digital, content, events, sales plays, and external vendors.
- Build and optimize lead nurture programs through audience segmentation, persona-based messaging, testing, and conversion analysis.
Requirements
- 5+ years of marketing experience in a generalist or demand-focused role, ideally in the managed service provider space.
- Proven experience working closely with Sales and RevOps teams.
- Strong understanding of full-funnel marketing from first touch through closed-won.
- Experience building and executing lead nurture programs and sales enablement workflows.
- Ability to manage multiple initiatives, maintain attention to detail, and translate activity into business impact.
- Clear communication and effective cross-functional stakeholder coordination.
Culture & Benefits
- Continuous learning, development, and strong enablement in an environment where experimentation is encouraged.
- High-trust, autonomous working environment with opportunities to make a measurable impact.
- Transparent and collaborative communication within a fast-growing startup.
- Global team with regular monthly social events.
- Employee recognition programs for achievements and contributions.
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