Director, Growth Marketing (B2B)

Location: Remote in the United States

Salary: $230,000–$270,000 USD per year

Company

hirify.global is a food marketplace delivering chef-crafted, ready-to-eat meals to consumers and business customers, including healthcare and corporate partners.

What you will do

• Own the B2B go-to-market strategy across Healthcare and Corporate offerings.
• Partner with Sales to define ideal customer profiles, refine positioning, and improve pipeline quality and conversion.
• Lead full-funnel demand generation across paid media, organic and social channels, CRM, events, partnerships, website, and sales outreach.
• Own the marketing budget, performance targets, attribution, dashboards, and revenue-impact analysis.
• Oversee content, lifecycle marketing, SEO, landing pages, field marketing, experimentation, and channel optimization.
• Lead, coach, and expand the B2B marketing team while coordinating with cross-functional partners.

Requirements

• 8+ years of experience in B2B growth marketing, demand generation, or go-to-market leadership.
• Proven experience building B2B programs that generate measurable pipeline and revenue.
• Strong knowledge of ICP development, segmentation, positioning, messaging, lead generation, sales motions, and funnel optimization.
• Experience leading multi-channel programs across content, paid media, CRM, events, organic and social channels, website, and sales enablement.
• Experience developing teams and building new capabilities as a function scales.
• Strong analytical, communication, and stakeholder-management skills; ability to use generative AI to improve work quality and speed.

Nice to have

• Experience in healthcare, corporate or enterprise services, or another multi-vertical business.
• Startup or high-growth experience.

Culture & Benefits

• Health insurance, paid family leave, compassionate leave, and unlimited PTO.
• 401(k), stock options from Day 1, and eligibility for a bi-annual performance bonus.
• Four-week paid sabbatical after five years.
• Monthly meal credits, wellness perks, fitness subsidies, and a personalized Spanish coach.
• AI-forward workplace with enterprise access to ChatGPT and Claude.