Director, New Business Development - Audience Activation - Agencies (AdTech)

Location: Remote within the United States; candidates must reside in the US at the time of application. Approximately 25% travel and in-agency presence are expected.

Salary: $117,250–$160,000 per year, plus eligibility for a sales-based or performance-based bonus.

Company

hirify.global, through its majority-owned joint venture MRI-Simmons, provides consumer insights, audience intelligence, data enrichment, and activation solutions for marketers, advertising agencies, and media companies.

What you will do

• Drive new business and upsell opportunities focused on audience activation, enrichment, and data enablement.
• Manage customer engagements from strategy and proposals through presentations, negotiations, contracts, and deal terms.
• Develop relationships with agency holding companies and stakeholders across programmatic, video, investment, activation, and digital teams.
• Lead advanced advertising and audience activation proposals that communicate the value of MRI-Simmons audience intelligence.
• Partner with Commercial, Marketing, Operations, Product, and Account Management teams on product initiatives, partnerships, delivery requirements, and go-to-market strategies.
• Maintain sales and audience revenue tracking, CRM accuracy, audience taxonomies, reporting, and contractual obligations.

Requirements

• Bachelor’s degree.
• 5–10+ years of sales or business development experience in advanced advertising, programmatic, addressable, audience data, data enablement, or ad tech.
• Proven success driving audience activation initiatives within agencies or brands.
• Strong industry network across agency programmatic, activation, investment, digital, and account teams.
• Deep understanding of advanced advertising, programmatic activation, audience data, digital video, CTV, planning, insights, measurement, and attribution.
• Exceptional executive communication, relationship management, negotiation, collaboration, and self-direction skills.

Nice to have

• Experience applying syndicated audience data to activation, planning, and partnership opportunities.
• Familiarity with Challenger sales methodology and MEDDICC frameworks.
• Existing agency relationships and hands-on experience with agency education, thought leadership, or events.

Culture & Benefits

• Flexible working environment with remote work support.
• Medical, prescription, dental, and vision coverage.
• Flexible spending accounts, a Health Savings Account, life and disability insurance, and a 401(k) with company matching.
• Discretionary paid time off, 11 paid holidays, and volunteer time off.
• Tuition reimbursement, LinkedIn Learning, employee assistance, and parental leave benefits.