Director, New Business Development - Audience Activation - Agencies (AdTech)

Location: Hybrid, 1–2 days per week in the New York office; candidates must reside in the United States at the time of application. Approximately 25% travel and in-agency presence are expected.

Salary: $117,500–$160,000 per year, plus eligibility for a sales-based incentive or performance-based bonus.

Company

hirify.global, through MRI-Simmons, provides consumer intelligence, audience research, and data-driven activation solutions for marketers, advertising agencies, and media companies.

What you will do

• Identify, develop, and drive new business and upsell opportunities focused on audience activation, enrichment, and data enablement.
• Manage end-to-end customer engagements, including strategy, proposals, presentations, negotiations, and contracts.
• Lead advanced advertising and audience activation proposals for agency holding companies and their investment, programmatic, video, and activation teams.
• Build trusted relationships with agencies, brands, ad tech partners, and client teams.
• Partner with Commercial, Marketing, Operations, Product, and Account Management teams on product development, go-to-market initiatives, and delivery requirements.
• Maintain sales, revenue, audience taxonomy, CRM, reporting, and contractual tracking processes.

Requirements

• Bachelor’s degree.
• 5–10+ years of sales or business development experience in advanced advertising, programmatic, addressable advertising, audience data, data enablement, or ad tech.
• Proven success driving audience activation initiatives within agencies or brands, with a strong industry network across programmatic, activation, investment, and digital teams.
• Deep understanding of advanced advertising, programmatic activation, audience data, digital video, CTV, planning, insights, measurement, and attribution.
• Strong executive-level communication, relationship management, negotiation, and complex commercial agreement skills.
• Self-directed, consultative, proactive, collaborative, and capable of leading multi-stakeholder enterprise engagements.

Nice to have

• Experience applying syndicated audience data to activation, planning, and partnership opportunities.
• Familiarity with Challenger sales methodology and MEDDICC frameworks.
• Hands-on agency experience, including educational programming, thought leadership, or events for planning and buying teams.

Culture & Benefits

• Flexible working environment with a hybrid office model.
• Medical, prescription, dental, and vision coverage.
• Flexible spending accounts, a Health Savings Account with company contributions, and a 401(k) with company matching.
• Disability, life, and AD&D insurance.
• Discretionary paid time off, 11 paid holidays, volunteer time off, tuition reimbursement, LinkedIn Learning, and an employee assistance program.