Growth Marketing Manager (B2C)

Location: Must be based in AR, AZ, CO, FL, GA, ID, IN, IL, IO, KS, MA, MD, MN, MO, MT, NC, NM, NV, NY, OH, OK, OR, RI, SC, TN, TX, UT, VA, WA, WI, or WV

Compensation: $110,000 – $130,000 + Bonus

Company

hirify.global is a rapidly growing edtech company dedicated to providing customized, world-class education to families, aiming to remove geographic and systemic constraints on learning.

What you will do

• Quarterback end-to-end go-to-market strategies for new state launches, coordinating paid media, content, and partnerships.
• Own SEO strategy, including technical SEO, schema, and keyword prioritization to drive enrollment.
• Manage conversion strategy through funnel analysis, A/B testing, and landing page optimization.
• Build and optimize lifecycle marketing journeys, including nurture, re-engagement, and referral mechanics.
• Manage paid media agencies to ensure performance goals and spend efficiency are met.
• Analyze state-level pipeline data to turn insights into actionable growth decisions.

Requirements

• 5+ years of B2C/DTC growth or performance marketing experience acquiring consumers at scale.
• Proven track record managing paid search, paid social, and external agencies against performance goals.
• Strong understanding of SEO strategy and technical SEO fundamentals.
• Hands-on experience with CRO, A/B testing, and marketing automation tools.
• Must be based in one of the following states: AR, AZ, CO, FL, GA, ID, IN, IL, IO, KS, MA, MD, MN, MO, MT, NC, NM, NV, NY, OH, OK, OR, RI, SC, TN, TX, UT, VA, WA, WI, WV.
• Must have legal authorization to work in the United States.

Nice to have

• Webflow experience is strongly preferred.

Culture & Benefits

• Competitive salary with 401(k) matching.
• Comprehensive medical, dental, vision, and life insurance, plus HSA/FSA benefits.
• Fully remote work environment with flexible hours.
• Generous PTO policy.
• Collaborative, high-performance team culture with an eNPS in the top 0.1% of tech companies.