Director, Product Management, Growth Platforms

Location: Remote, United States

Salary: $185,000–$230,000 USD per year

Company

hirify.global develops online gaming, sports betting, sports media, casino, and digital retail experiences as part of PENN Entertainment.

What you will do

• Define the product strategy and roadmap for growth platforms covering promotions, loyalty, CRM, customer segmentation, and marketing data.
• Lead development of a unified promotions and offers platform supporting multiple products, channels, customer segments, and promotional mechanics.
• Build customer data, segmentation, audience activation, decisioning, integrations, and measurement capabilities for personalized experiences.
• Partner with Marketing, Engineering, Data, Analytics, Operations, Finance, and business leaders to improve targeting, experimentation, and lifecycle marketing.
• Establish KPIs and experimentation frameworks to measure the incremental impact of promotions, offers, CRM, and loyalty investments.
• Lead, coach, and grow Product Managers across promotions, retail, loyalty, and data products.

Requirements

• 8+ years of product management experience and 2+ years of people leadership experience.
• Experience building data-intensive growth, marketing, promotions, personalization, CRM, loyalty, or customer data platforms at scale.
• Strong understanding of customer and marketing data, segmentation, audience creation, behavioral data, activation, experimentation, and measurement.
• Technical fluency and experience partnering with Engineering and Data teams on data architecture, platforms, APIs, event streams, integrations, and decisioning systems.
• Ability to define multi-year product strategy, create focused roadmaps, and align cross-functional and senior stakeholders.
• Strong analytical judgment, executive communication, and stakeholder-management skills.

Nice to have

• Experience with large-scale consumer platforms, marketplaces, commerce, fintech, travel, loyalty, retail, or sophisticated personalization and lifecycle marketing products.

Culture & Benefits

• Competitive compensation and comprehensive benefits.
• Fun, relaxed work environment.
• Education and conference reimbursement.
• Employment includes eligibility for company benefits and bonus compensation for most non-sales positions.