Paid Social Senior Specialist (Mobile / App)

Location: USA — Remote

Salary: $70,000–$80,000 per year, plus monthly variable revenue payments and a discretionary annual performance bonus.

Company

Independent full-funnel marketing agency delivering media, measurement, and growth solutions across Commerce, Search, Social, TV, and Audio.

What you will do

• Build, launch, manage, and optimize paid social campaigns across Meta, TikTok, Pinterest Performance+, Snapchat, and Reddit.
• Grow qualified reach, new-customer acquisition, revenue, and lifetime value while maintaining efficient CAC and ROAS.
• Use platform automation, Bliss Point signals, creative insights, forecasting, and incrementality tools to guide optimization decisions.
• Monitor pacing, budgets, campaign performance, creative fatigue, audience overlap, learning limitations, and signal quality.
• Run basic A/B tests, pilot practical innovations, document learnings, and create repeatable playbooks.
• Communicate results and recommendations to clients and collaborate with Creative, Analytics, Product, and senior channel leads.

Requirements

• 3–5+ years of hands-on paid social experience, including campaign builds, launches, pacing, and optimization.
• Strong experience with Meta and TikTok, with confidence across Pinterest Performance+, Snapchat, and Reddit.
• Experience with GA4, platform analytics, pixel and CAPI basics, event checks, UTMs, and data-quality validation.
• Ability to translate performance data into clear next steps, basic forecasts, and client-facing updates.
• Advanced Excel/Sheets and presentation-tool skills.
• Ability to collaborate cross-functionally, mentor junior team members, and delegate work.

Nice to have

• Familiarity with LinkedIn and X advertising platforms.
• Experience piloting AI and platform automation solutions.

Culture & Benefits

• Fully remote work with flexible, unlimited paid time off and 20 paid holidays.
• Medical, dental, vision, life, disability, and flexible spending benefits.
• Retirement plan matching up to 4% of employee contributions.
• Telemedicine, teletherapy, wellness benefits, equity, and giving programs.
• Paid parental leave, including 16 weeks for birthing parents and 12 weeks for partners.
• On-demand learning, mentorship, and leadership and management development programs.