4 дня назад
Global Traffic Manager (Paid Media)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Global Traffic Manager (Paid Media) (Fintech): Executing and optimizing multi-country paid media campaigns for direct and partnership businesses across four European markets with an accent on bidding strategies, performance targets, and cross-functional digital acquisition. Focus on analyzing campaign trends, leading management reviews, and adapting acquisition strategy to AI-driven changes in consumer behavior.
Location: Paris, France; hybrid work with 2–3 remote days per week depending on the team
Company
is a European fintech providing instant credit, payment, and budget optimization solutions directly to consumers and through business partners.
What you will do
- Execute bidding strategies across Google Ads, Display, Meta, Bing, LinkedIn, TikTok, and other paid media platforms.
- Manage paid media investments for direct B2C and partnership B2B business lines across France, Italy, Spain, and Portugal.
- Coordinate with local marketing teams to meet monthly spending and performance targets and lead corrective action plans.
- Produce weekly performance reports and lead reviews with marketing teams across all countries.
- Lead monthly business reviews and steering committees with management.
- Monitor AI-driven changes in consumer purchasing behavior and coordinate paid media projects with Analytics, Risk, Product, and Pricing teams.
Requirements
- Master’s degree from a business school or equivalent university program.
- At least three years of experience in traffic management, preferably in an international environment.
- Expertise in advertising platforms and search marketing.
- Strong Excel and Power BI skills for data-driven decision-making.
- English required for working in an international environment.
- Persuasive, proactive, collaborative, and interested in new technologies and digital market developments.
Culture & Benefits
- International work environment with opportunities for assignments in Barcelona, Lisbon, and Rome.
- Hybrid remote work policy, including the option to work fully remotely for one week twice a year.
- Continuous learning through internal and external training, e-learning, and Tech Friday workshops.
- 33 days of paid holiday, special leave for major life events, and a strong focus on work-life balance.
- Parenthood support, Wellpass access, meal vouchers, and team-building events.
Hiring process
- Initial 30-minute video call with Talent Acquisition.
- Interview with the Growth Director, followed by a business case with the future manager and Growth Director.
- Final 30-minute culture and team-fit interview with Marketing Managers.
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