Staff Product Manager (SEO and AI Visibility)

Location: Canada — Remote

Company

hirify.global is a Series C AI growth platform for real estate, serving more than 90,000 real estate professionals and generating over $100M in annual recurring revenue.

What you will do

• Own the product strategy and roadmap for organic discovery and AI visibility across more than 20,000 customer websites.
• Define technical SEO foundations covering crawlability, indexation, rendering, internal linking, structured data, and page performance.
• Productize recurring SEO workflows through platform defaults, automation, shared capabilities, and safeguards.
• Make client brands, listings, and expertise discoverable and citable by AI assistants, and define visibility measurement across answer engines.
• Lead cohort-based experimentation, causal impact analysis, migration quality, regression prevention, and automated validation.
• Partner with engineering and product teams to set platform-level goals and report organic performance, AI visibility, and client outcomes to leadership.

Requirements

• 8+ years of combined SEO and product management experience, including 3+ years shipping products alongside engineering teams.
• Experience owning search for a platform serving many independent customer domains, such as a website builder, hosting platform, commerce platform, or franchise network.
• Deep technical knowledge of rendering, JavaScript SEO, crawl and index management, information architecture, structured data, page performance, and migrations.
• Experience with experimentation and measurement, including cohort testing, causal impact analysis, Search Console data at scale, and log analysis.
• Current understanding of how AI models discover, interpret, and cite brands, plus practical experience using AI to investigate systems and prototype solutions.
• Ability to write precise requirements and influence engineering teams that are not directly owned.

Nice to have

• Experience with website platforms such as Shopify, Wix, Squarespace, Webflow, WordPress, or Duda.
• Experience with programmatic or template-driven SEO across large page inventories.
• Local, entity-driven, conversion, or page-experience search work.
• Background in PropTech, real estate, B2B2C, or client-facing reporting and diagnostic tools.

Culture & Benefits

• Remote work arrangement for candidates in Canada.
• Opportunity to build platform capabilities used across a large fleet of independent real estate websites.
• Equal employment opportunity for all qualified applicants.