Senior Digital Marketing Manager (Omnichannel/Paid Media)

Location: Fully remote within the United States. Training is conducted virtually and equipment is provided.

Salary: $141,800–$177,300 annually, plus bonus and benefits.

Company

hirify.global develops and manufactures diabetes technology, including the Tandem Mobi system and t:slim X2 insulin pump with Control-IQ+ technology.

What you will do

• Lead integrated digital marketing strategy and execution across paid media, email, web, audience activation, and emerging channels.
• Translate audience insights, customer journeys, and business objectives into channel strategies, campaign briefs, media plans, testing roadmaps, and performance goals.
• Own campaign performance, budget pacing, funnel progression, conversion, cost efficiency, and return on marketing investment.
• Build measurement frameworks and dashboards with Analytics and Marketing Operations, turning data into optimization recommendations.
• Lead experimentation across audiences, creative, messaging, offers, landing pages, media mix, and campaign sequencing.
• Coordinate omnichannel programs, international launches, agencies, technology partners, direct reports, and cross-functional teams while ensuring privacy, legal, regulatory, accessibility, promotional, and HIPAA requirements are met.

Requirements

• Expertise in integrated digital strategy, paid media, lifecycle and email marketing, web experiences, audience activation, campaign optimization, and full-funnel measurement.
• Strong knowledge of advertising, analytics, tag management, and marketing automation platforms.
• Ability to connect business objectives, audience insights, channel strategy, creative, media, measurement, and optimization into cohesive plans.
• Strong analytical, project management, and program leadership skills across multiple campaigns, launches, markets, agencies, budgets, and deadlines.
• Experience leading through influence, managing agencies or team members, and collaborating with global and regional teams.
• Applicants must already be authorized to work for any employer in the United States.

Nice to have

• Bachelor’s degree in marketing, business, communications, digital media, analytics, or a related field, or equivalent experience.
• Advanced degree or relevant digital marketing certifications.
• 12–15 years of progressive digital marketing experience.
• Experience with complex campaigns, product launches, media budgets, agencies, vendors, international markets, or regulated industries such as healthcare and medical devices.

Culture & Benefits

• Fully remote work with virtual training and provided equipment.
• Medical, dental, and vision coverage available from the first day.
• Health savings and flexible spending accounts.
• At least 20 days of paid time off, 11 paid holidays, and a 401(k) plan with company match.
• Employee Stock Purchase plan, bonus opportunity, and a supportive workplace focused on growth and well-being.

Hiring process

• Employment is contingent on a pre-employment drug test, excluding marijuana, and background check.
• Applicants will be considered in accordance with applicable Fair Chance laws and regulations.