Head of Community Marketing (Healthcare)

Location: San Francisco, United States; hybrid work with regular travel for conferences, fundraisers, community events, and partner meetings.

Salary: $120,000–$185,000 annually, plus equity.

Company

Probably Genetic develops a healthcare data platform using machine learning, at-home testing, and compliant patient communication to help people with severe and complex diseases access diagnoses, clinical trials, and treatments.

What you will do

• Define and lead community marketing across social media, online groups, content, email, events, conferences, meetups, and fundraisers.
• Develop campaigns that activate and grow patient, family, and caregiver communities.
• Build relationships with patient advocacy groups and foundations across rare diseases.
• Test referral programs, email outreach, partnerships, sponsorships, events, participant compensation, and paid media.
• Measure the impact of community initiatives on patient acquisition, engagement, and CAC, then adjust strategy.
• Create scalable playbooks for community-driven growth and represent the organization at industry and community events.

Requirements

• 5–10 years of experience in community marketing or community-led growth.
• Demonstrated success building or significantly growing an actively participating community.
• Experience with both virtual and in-person community building.
• Strong creative, written, and verbal communication skills, including the ability to adapt brand voice to a high-trust context.
• Ability to use data to guide growth, engagement, and CAC decisions.
• Willingness to travel regularly for events and partner meetings, and empathy for sensitive, high-stakes patient communities.

Nice to have

• Familiarity with the rare disease landscape.
• Existing relationships within the rare disease community.

Culture & Benefits

• Mission-driven, supportive team focused on improving patient lives.
• Flexible time off and parental leave of 12 weeks for birthing and non-birthing parents.
• Hybrid, flexible work with autonomy and a high-trust environment.
• Medical, dental, vision, therapy, FSA, and 401(k) benefits.
• Early-stage equity grants, weekly company-sponsored team lunches, and regular team retreats.
• Work from anywhere for up to four weeks per year; pet-friendly office near transit.