Director, Digital Experience & MarTech

Location: Remote - USA

Salary: $150,000–$165,000 annual

Company

Brown & Brown is an insurance organization developing digital experience and marketing technology capabilities for Arrowhead Intermediaries.

What you will do

• Lead execution and operational management of digital experience and MarTech capabilities across websites, email, marketing automation, and future customer engagement platforms.
• Manage enterprise website operations, platform governance, user adoption, training, testing, change management, and operational readiness.
• Oversee email marketing and marketing automation programs while supporting CRM implementation, customer journeys, segmentation, personalization, and lifecycle marketing.
• Partner with Technology, Data, Legal, and Compliance teams to deliver governed, accessible, privacy-compliant digital experiences.
• Lead agencies, implementation partners, technology vendors, and the digital marketing team.
• Monitor digital KPIs, develop reporting and insights, and identify opportunities to improve platform effectiveness and customer engagement.

Requirements

• At least 12 years of experience in digital marketing, MarTech, website management, marketing automation, or related disciplines.
• Experience leading digital marketing teams and cross-functional initiatives in complex, multi-brand, or highly regulated environments.
• Experience managing agencies, vendors, technology partners, and implementation resources.
• Strong understanding of website management, AEO/LLM optimization, email marketing, marketing automation, analytics, customer engagement, and digital marketing operations.
• Strong analytical skills with the ability to translate digital performance data into actionable recommendations.
• Working knowledge of enterprise CRM platforms such as Microsoft Dynamics 365, Salesforce, or HubSpot.

Nice to have

• Experience with Adobe Experience Manager, Adobe Analytics, Customer Journey Analytics, Adobe Journey Optimizer, Adobe Campaign, or other Adobe Experience Cloud solutions.
• Experience supporting CRM implementations, enterprise website migrations, digital transformation initiatives, customer journey development, segmentation, personalization, or large-scale MarTech implementations.
• Experience in insurance, financial services, or other highly regulated industries.

Culture & Benefits

• Meritocratic culture focused on customer outcomes and self-directed work.
• Medical, dental, vision, life, and disability insurance.
• ESPP, 401(k), student loan assistance, and tuition reimbursement.
• Mental health and enhanced advocacy services.
• Paid time off, holidays, and preferred partner discounts.