Senior Digital Marketing Specialist (Marketo)

Location: Hybrid, with 8 days per month in the office. Primary location is Chicago, Illinois; hybrid office locations may also include Riverwoods, Dallas, Houston, Phoenix, Wichita, Clayton, and Torrance. Travel is approximately 5% for conferences or team meetings.

Salary: $78,400–$136,950 USD per year, plus bonus eligibility.

Company

hirify.global provides information and technology solutions, including products supporting clinical effectiveness and enterprise operations.

What you will do

• Build, quality-assure, and deploy email programs, nurture streams, triggered workflows, and operational campaigns in Adobe Marketo Engage.
• Create audience segments, Smart Lists, Smart Campaigns, tokens, snippets, dynamic content, and A/B tests.
• Support account-based marketing and digital advertising across 6sense, LinkedIn Campaign Manager, Google Ads, Reddit Ads, and OpenAI Ads.
• Coordinate integrated campaigns connecting digital advertising, landing pages, web personalization, and email nurturing.
• Monitor engagement, intent, pipeline, and revenue influence through dashboards, attribution, and reporting.
• Improve campaign operations through documentation, QA processes, templates, governance, and budget tracking.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or comparable experience.
• At least 3 years of experience in B2B digital marketing, demand generation, or marketing operations.
• Hands-on Adobe Marketo Engage experience is required, including end-to-end program building.
• Experience with email marketing, marketing automation, audience segmentation, campaign optimization, and performance reporting.
• Knowledge of data privacy, email deliverability, global marketing operations, and cross-functional collaboration.
• Ability to attend a hybrid office 8 days per month and participate in onsite interviews when required.

Nice to have

• Experience with 6sense or another account-based marketing and intent platform.
• Experience with LinkedIn Campaign Manager, Google Ads, OpenAI Ads, Reddit Ads, Salesforce, or web analytics tools.
• Familiarity with AI tools, Answer Engine Optimization, and AI visibility concepts.
• Experience with HTML/CSS and email template editing.
• Healthcare or enterprise SaaS experience.

Culture & Benefits

• Medical, dental, and vision plans.
• 401(k), FSA/HSA, and commuter benefits.
• Tuition assistance, vacation and sick time, and paid parental leave.
• Structured interview process with interviews conducted without AI tools or external prompts.