Omnichannel Lead (Medtech)

TL;DR

Omnichannel Lead (Medtech): Developing and executing integrated marketing strategies for consumer and provider audiences across the Americas with an accent on patient journey mapping and cross-functional alignment. Focus on translating complex performance data into actionable insights and driving continuous improvement in engagement strategies.

Location: Must be based in the US (Remote)

Salary: $114,000 - $145,000

Company

A global leader in medical technology focused on improving lives through innovative solutions for sleep and respiratory care.

What you will do

• Lead the development of omnichannel marketing strategies aligned with business goals for consumer and provider segments.
• Translate customer journey insights into relevant and effective engagement strategies.
• Use data and performance metrics to guide decision-making and identify growth opportunities.
• Simplify complex performance trends into clear narratives for stakeholders.
• Partner with channel leaders to ensure integrated and connected marketing experiences.
• Coach and support team members in building stronger omnichannel capabilities.

Requirements

• Bachelor's degree or equivalent experience required.
• 7+ years of experience in strategic marketing, influence, and execution.
• Proven experience in omnichannel strategy across multiple platforms and audience journeys.
• Demonstrated expertise in healthcare or medical device marketing.
• Strong data literacy and ability to translate findings into actionable recommendations.
• Ability to lead and influence across a complex stakeholder landscape.

Nice to have

• Prior agency-side, consulting, or in-house agency experience.
• Interest in emerging healthcare technologies and digital marketing trends.

Culture & Benefits

• Comprehensive medical, vision, dental, and life insurance.
• 401(k) retirement plan with company contributions.
• Health Savings Account (HSA) and Flexible Spending Account (FSA).
• Generous PTO, 11 paid holidays, and 3 floating days.
• 14 weeks of primary caregiver leave or 2 weeks of secondary caregiver leave.
• Tuition assistance and professional development opportunities.