Marketing Operations Manager (Cybersecurity)

Location: Canada

Company

hirify.global develops cybersecurity technology that secures the AI-driven software development lifecycle from code generation through cloud runtime.

What you will do

• Own and optimize the marketing technology stack, including CRM, marketing automation, attribution, ABM, and analytics tools.
• Build and manage lead scoring, routing, lifecycle processes, and alignment with Sales.
• Develop dashboards and reporting frameworks for campaign performance, funnel health, and pipeline impact.
• Design, execute, and measure digital, event, and ABM campaigns with demand generation.
• Maintain data quality through database hygiene, enrichment, governance, and segmentation.
• Improve campaign operations, conversion rates, budget tracking, and ROI measurement.

Requirements

• 2–3 years of experience in marketing operations, revenue operations, or demand generation operations.
• Experience in B2B SaaS; cybersecurity experience is a plus.
• Strong expertise in HubSpot or comparable marketing automation platforms such as Marketo, Pardot, or Eloqua.
• Experience with Salesforce CRM, ABM platforms, and analytics tools such as Looker, Tableau, or Power BI.
• Knowledge of campaign measurement, attribution models, and funnel reporting.
• Strong project management, communication, analytical, and execution skills.

Nice to have

• Cybersecurity industry experience.
• Experience with ABM platforms such as 6sense or Demandbase.

Culture & Benefits

• Fast-paced startup environment.
• Cross-functional collaboration with Marketing, Sales, Revenue Operations, Finance, and leadership.
• Balance strategic planning with hands-on operational execution.