Manager Lifecycle Marketing (AI)

Location: Cottonwood Heights, Utah, United States; office-based role at the corporate headquarters

Company

hirify.global is an airline focused on delivering guest travel experiences through its commercial and marketing operations.

What you will do

• Own lifecycle marketing across email, SMS, and push, supporting acquisition, engagement, retention, loyalty, and revenue goals.
• Design and manage welcome, reengagement, win-back, post-purchase, drip, transactional, and other automated journeys.
• Build audience segmentation and personalization based on behavior, engagement, lifecycle stage, demographics, geography, and product affinity.
• Plan campaign roadmaps, coordinate cross-functional delivery, create briefs and copy, and manage launches from setup through validation.
• Build and maintain production-ready HTML email templates and troubleshoot rendering issues within an ESP.
• Monitor performance, deliverability, data quality, and compliance while identifying and implementing optimization opportunities.

Requirements

• Four-year degree in Marketing, Advertising, or a related field.
• At least 5 years of B2C email, lifecycle, or CRM marketing experience, including segmented journeys at scale.
• Hands-on experience coding, building, and deploying HTML emails in an ESP such as Iterable.
• Strong reporting and analytics experience with Google Analytics and Excel, including connecting marketing activity to revenue.
• Experience with automation, segmentation, personalization, deliverability, CAN-SPAM, TCPA, and related email, SMS, and push compliance standards.
• Ability to work in the Cottonwood Heights, Utah office environment, including prolonged desk and computer work.

Nice to have

• Experience with Iterable or a comparable ESP, CRM, or lifecycle platform.
• Experience with SendGrid, Figma, Power BI, Snowflake, or SQL.
• Airline industry experience.
• Interest in AI and automation for improving marketing performance.

Culture & Benefits

• Full-time employment with health, vision, and dental coverage.
• Health Savings Account with a company team member match.
• 401(k) with a company team member match.
• Generous paid time off.
• Fast-paced environment with shifting priorities and collaboration across marketing, creative, analytics, ecommerce, technology, and data teams.