Director, Audience Activation (Ad Tech)

Location: Hybrid, 1–2 days per week in the New York office; candidates must reside in the United States at the time of application. Approximately 25% travel and in-agency presence are expected.

Salary: $117,500–$160,000 yearly base compensation, plus eligibility for a sales-based incentive or performance-based bonus.

Company

hirify.global, through MRI-Simmons, provides consumer intelligence, audience research, data enrichment, and activation solutions for marketers, agencies, and media companies.

What you will do

• Drive new business and upsell opportunities focused on audience activation, enrichment, and data enablement.
• Manage customer engagements from strategy and proposals through presentations, negotiations, and contracts.
• Lead relationships with agency holding companies and stakeholders across programmatic, video, investment, activation, and digital teams.
• Present advanced advertising and audience activation solutions as a trusted advisor aligned with customer media and campaign objectives.
• Partner with Commercial, Marketing, Operations, and Product teams on audience development, partnerships, and go-to-market initiatives.
• Maintain sales and audience revenue tracking, CRM accuracy, audience taxonomies, reporting, and contractual delivery requirements.

Requirements

• Bachelor’s degree.
• 5–10+ years of sales or business development experience in advanced advertising, programmatic, addressable advertising, audience data, data enablement, or ad tech.
• Proven success driving audience activation initiatives within agencies or brands and a strong agency or ad tech network.
• Deep understanding of programmatic activation, audience data, digital video, CTV, planning, insights, measurement, and attribution.
• Exceptional relationship management, executive communication, negotiation, and complex commercial agreement skills.
• Must reside in the United States at the time of application; hybrid office attendance and approximately 25% travel are required.

Nice to have

• Experience applying syndicated audience data to activation, planning, and partnership opportunities.
• Familiarity with Challenger sales methodology and MEDDICC frameworks.
• Hands-on experience in agency education, thought leadership, and events for planning and buying teams.

Culture & Benefits

• Flexible working environment with hybrid office work.
• Medical, prescription, dental, and vision coverage, plus flexible spending and health savings accounts.
• 401(k) retirement plan with company matching contributions.
• Paid time off, 11 paid holidays, volunteer time off, and parental leave.
• Life, disability, and AD&D insurance, tuition reimbursement, LinkedIn Learning, and an Employee Assistance Program.