Director, Audience Activation (AdTech)

Location: Remote, United States; candidates must reside in the US at the time of application. Approximately 25% travel and in-agency presence are expected.

Salary: USD 117,500–160,000 yearly, plus sales-based incentive or performance-based bonus.

Company

hirify.global, through its majority-owned MRI-Simmons joint venture, provides consumer intelligence, audience insights, data enrichment, and activation solutions for marketers, agencies, and media companies.

What you will do

• Drive new business and upsell opportunities focused on audience activation, enrichment, and data enablement.
• Manage customer engagements from strategy and proposals through presentations, negotiations, and contract execution.
• Lead advanced advertising and audience activation presentations for agency, brand, media, and ad tech stakeholders.
• Build relationships with agency holding companies and investment, programmatic, video, activation, and client teams.
• Partner with Commercial, Marketing, Operations, and Product teams on audience development, partnerships, and go-to-market initiatives.
• Maintain sales and audience revenue tracking, CRM accuracy, audience taxonomies, reporting, and contractual delivery requirements.

Requirements

• Must reside in the United States at the time of application.
• Bachelor’s degree.
• 5–10+ years of sales or business development experience in advanced advertising, programmatic, addressable advertising, audience data, data enablement, or ad tech.
• Strong industry relationships across advertising agencies, including programmatic, activation, investment, digital, and account teams.
• Deep understanding of advanced advertising, programmatic activation, audience data, digital video, CTV, planning, insights, measurement, and attribution.
• Exceptional relationship management, executive communication, negotiation, collaboration, and self-direction skills.

Nice to have

• Experience applying syndicated audience data to activation, planning, and partnership opportunities.
• Experience with Challenger sales methodology and MEDDICC frameworks.
• Strong agency presence, including educational programming, thought leadership, and events for planning and buying teams.

Culture & Benefits

• Flexible working environment with approximately 25% travel and expected in-agency presence.
• Comprehensive medical, prescription, dental, and vision coverage.
• Flexible spending accounts, a Health Savings Account with company contributions, and a 401(k) with matching contributions.
• Discretionary paid time off, 11 paid holidays, volunteer time off, disability insurance, and life and AD&D insurance.
• Tuition reimbursement, LinkedIn Learning, employee assistance support, and parental leave.